The Week at the SLHTA, July 25th, 2014

Friday, July 25th, 2014  
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In This Week’s Edition
SOTIC: Uncover Insight on Tourism using Google Search Trends
North American Travel Experts Set for 2nd Annual Saint Lucia Showcase
Thinking of continuing your studies, then….
Top Caribbean Hotel Award from Travel & Leisure Magazine: Jade Mountain
Photography guru ‘Stephen Frink’ visits Ti Kaye Resort & Spa
World ARC 2014, Sails Ever Closer to Saint Lucia Finish
LUCELEC sponsors another science whiz kid
National Competitiveness and Productivity Council continues discussion on productivity
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Uncover Insight on Tourism using Google Search Trends


A top official of the search engine giant, Google, has been confirmed as a speaker for the region’s premier tourism development and networking event, the Caribbean Tourism Organization (CTO)’s State of the Industry Conference (SOTIC), which takes place in St. Thomas, United States Virgin Islands (USVI) from 17-19 September.

Senior economist at the multi-billion dollar company, Dr. Qing Wu, will be part of a panel discussing how to use data and technology to grow our tourism business. He will help delegates uncover tourism insights using Google search trends.

North American Travel Experts Set for 2nd Annual 
Saint Lucia Showcase

After a successful inaugural in 2013excitement is again rife as USAand Canadian based travel industry experts, wholesalers, representatives of destination marketing companies, together with senior hotel executives converge on Saint Luciafor a major travel industry conference.

The Saint Lucia Tourist Board (SLTB) is again partnering with the Saint Lucia Hotel and Tourism Association (SLHTA) and the Ministry of Tourism to stage here on ‘Simply Beautiful,’ Saint Lucia, the 2nd annual ‘Saint Lucia North American Showcase.’This year the SLTB is proud to announce an increase of 30% of registered North American buyers.

Commencing today (July 24, 2014), the four-day event will provide a unique opportunity for industry partners to mix, network and conduct business in a casual yet productive atmosphere, in a multiple award winning destination.

The conference main daytime meetingvenue will be at the Sandals Grande St Lucian. All evening events, of which the Saint Lucia Showcase will boast quite a few, will be hosted at different locales across the island by sponsored partners, among them The Landings, Capella at Marigot Bay, the Royal by Rex and the Windjammer Landing Beach Resort…Full Detail Here.

Business Continuity Management Workshop

Tuesday, July 29th, 2014

9:00 a.m. – 12:00 noon

Ministry of the Public Service Training Division,

1st Floor Sir Stanislaus James Building


DEADLINE: Monday, July 28th, 2014

Contact: Jonathan Allain
Tel: 1(758)468-4248
Cell: 1(758)285-3761


Thinking of continuing your studies, then…


The Caribbean Hotel & Tourism Association Education Foundation (CHTAEF) was established in 1987 as an independent non-profit organization offering tax-exempt status for donations. The charity offers scholarships and special assistance for the education of Caribbean tourism industry personnel and students pursuing tourism & hospitality careers. As part of its mission, the Education Foundation provides people throughout the Caribbean region with an awareness of the varied career opportunities in the industry, as well as technical and professional development.

Today, the CHTA Education Foundation volunteer trustees administer one of the largest scholarship programs available in the Caribbean Hospitality & Tourism Industry. Funds for these scholarships and grants are generated from corporate sponsorships, benefit auctions & special events.
CHTAEF currently provides the following types of awards to worthy national who demonstrate a strong commitment to the industry and the potential for future success:
  • Acedemic
  • Professional Development
  • Work Experience Placement
  • Travel and Hospitality Teacher
For more information on what is available and how to apply, visit their

More SLHTA Football

Coming Soon


The SLHTA Football COmpetition kicks Off on August 4th 2014 at the Corinth Playing Field with a match between Sandals Halcyon and Smugglers Cove Resort & Spa.
Then on the same day in Choiseul, Coconut Bay Beach Resort & Spa faces Jade Mountain. Both matches will be played at 4pm.

Top Caribbean Hotel Award from Travel & Leisure Magazine: Jade Mountain


The Saint Lucia Hotel and Tourism Association would like to congratulate Mrs. Karolin Troubetzkoy (SLHTA President) and Mr. Nick Troubetzkoy on being awarded Top Hotel in the Caribbean. This merely shows that the product and service offered by your employees continue to improve and is unparallel to any other in the region.

Jade Mountain’s Executive Director Karolin Troubetzkoy was at the Travel and Leisure World’s Best Awards party in New York City to receive Jade Mountain’s Top Caribbean Resort Award.

The award was presented by MSNBC’s Morning Joe co-anchor Willie Geist together with Travel and Leisure’s Editor in Chief Nancy Novogrod and the magazine’s Editor at Large Peter Jon Lindberg.

This Award is given to hotels that define the very best in travel, voted by readers of the Travel & Leisure Magazine. From its inception in 2006, Jade Mountain has been consistently recognized not only as one of the Caribbean’s top luxury suite resorts, but also as one of the World’s most unique tropical escapes imaginable, with features from the world’s most popular magazines including Forbes Magazine, Fodor’s, Rob Report Magazine, Brides Magazine and TripAdvisor to name a few.

For 19 years and counting, T+L readers have been voting for their favorite hotels and resorts, evaluating them in categories like value, food, service, rooms, and location. More than just a list of the best properties, the World’s Best Awards results also highlight bigger travel trends.

The total number of Caribbean properties also doubled over last year, yet Jade Mountain continues to be one of the Caribbean’s favorite.

Photography guru  ‘Stephen Frink’ visits Ti Kaye Resort & Spa


An upcoming Alert Diver Magazine issue brought Mr. Stephen Frink to the beautiful silver sand shores of St. Lucia.   A household name in the professional world of underwater photography, Stephen Frink is  today among the world’s frequently published underwater photographers  and is a CANNON EXPLORER OF LIGHT, the only marine specialists within this very elite group of photographers.

Quite elated, the Island Divers team got the opportunity to learn and enjoy the presence of celebrity avid diver on board our vessel ‘BOTIN’ creole word for “the outside child”.  Blessed with nothing less than blue skies and turquoise water  day #1 of diving took us 20 minutes south of Ti Kaye Resort, to the town of Soufriere, home to Saint Lucia World Heritage Site, the Pitons.  Under the advice of the dive manager boat captain “Mano” positioned the boat at the base of the Pitons.

‘Click click’ Stephen’s camera immediately went into action, capturing the majestic Pitons in its best morning light.  Superman’s Flight the ‘dive du jour’ with all its vibrant colours and mysterious thriving sea life, the divers enjoyed unparalleled visibility and beauty.  Day#2 of diving was in the front yard of Ti Kaye Resort & Spa, Anse Cochon, home to the infamous LesLeen ‘M’ wreck.  Sunk in 1985 to create an artificial reef, this 165 foot freighter lies upright in about 65 feet of water.  Encrusted in anemones and fire coral this wreck offers oodles of photographic opportunities.  A favourite by many who have had the chance to dive it.

 World ARC 2014, Sails Ever Closer to Saint Lucia Finish 


The World ARC adventure began on Saint Lucia in early January, when the fleet crossed the start line and headed south to Panama and the gateway to the Pacific Ocean. Over the last six months the rally has visited some of the most idyllic bluewater cruising destinations, including San Blas; Galapagos; Hiva Oa and the Marquesas; Tuamotos; Bora Bora; Niue; Suwarrow; Tonga; Fiji and Vanuatu.

The sailors will finish their circumnavigations after another 15,000 nautical miles (28,000km) in Saint Lucia in April 2015.

World ARC now runs annually, offering flexibility for crews wishing to take a year out to further explore the Western Pacific, including Australia, before joining a subsequent edition of the rally when they next pass through. From the 2014 Rally, nine yachts will re-join World ARC in Australia in 2015, to make a fleet of around twenty five rally boats sailing across the Indian Ocean to South Africa and then to Saint Lucia in the Caribbean. Entries are still open for yacht owners wishing to join them on this ultimate sailing adventure. Yachts can join in Australia to sail with World ARC to Saint Lucia or indeed sail on to complete a circumnavigation, either soon after or following a break in Europe.

Event Manager Paul Tetlow said”The crews have travelled over 8,000 nautical miles since they began their circumnavigation so arriving in Mackay marks a real milestone. They have enjoyed many rich experiences whilst crossing the Pacific Ocean but I know many are also looking forward to reaching Australia and enjoying what’s onshore. Mackay Marina is an excellent facility and perfect for World ARC making its landfall. World ARC first came here in 2010 and have enjoyed many successful Rally visits since. The town has a great selection of what our sailors need and the yacht repair facilities are exceptional.”


sponsors another science whiz kid

Saint Lucia Electricity Services Limited (LUCELEC) Managing Director Trevor Louisy has congratulated Gaius Hendrickson St Marie on being chosen as the LUCELEC Scholar for this year’s Student Programme for Innovation in Science and Engineering (SPISE).

The sixteen year old is currently in Barbados attending the intensive four-week enrichment residential summer program for Caribbean high-school students. SPISE is an initiative of the Caribbean Science Foundation (CSF) whose mission is to help harness science and technology for the diversification of the economies of the Region.

St Marie is one of twenty-one (21) students participating in the month longprogramme which gathers the best young scientific minds from across the region.

The LUCELEC Managing Director met with St. Marie shortly before his departure to present him with a token in recognition of the company’s sponsorship of his attendance at the program and to wish him well.

This is the second time LUCELEC – a long standing sponsor of the National Science and Technology Fair is sponsoring the participation of Saint Lucian students in the prestigious programme.

Ravindra Mangar and Kesan Samuel were the previous recipients of the LUCELEC scholarship to SPISE, a program that includes university-level courses in calculus, physics, biochemistry and entrepreneurship.

St Marie graduated from the Saint Mary’s College this year. He currently has 4 CSEC distinctions in Mathematics, English Language and English Literature which he wrote in Form 4 and Spanish which he wrote in Form 3. He is currently awaiting results on the seventeen (17) other subjects he wrote this year.

In addition to his academic pursuits, the young scholar is a volleyball player whose ambition is to be an aerospace engineer or economist.

National Competitiveness and Productivity Council 

Since the establishment of the National Competitiveness and Productivity Council (NCPC), there have been widespread discussions on productivity including the challenges that confront us in the current economic environment.

As part of its ongoing productivity assessment, the Council has embarked on a number of consultations at the sector and community levels in an effort to widen the discussions on productivity.  The objectives of those consultations are to bring about a general understanding of productivity as well as to solicit feedback from business establishments and the community at large on the factors that they perceive as affecting productivity in their sectors and at the national level.

Based on the ongoing discussions thus far, it is important to discuss the following:

  • productivity and production
  • productivity and efficiency
  • productivity and customer service

While the discussions continue, it is important to note that we all must be part of the ongoing process of improving productivity in Saint Lucia.  Being productive should be the aim of every individual regardless of age or situation. As a productive business/sector/agency/individual, we all have our part to play in increasing productivity growth in Saint Lucia which ultimately leads to an improvement in the standard of living for the citizenry.

For more information on productivity improvement techniques and the formulation of the current productivity study contact the National Competitiveness and Productivity Council on Second (2nd) floor, Financial Centre Building, Bridge Street, Castries.

We can also be contacted at 468 -5571/5576 or visit the Council’s Facebook page at or email them

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