This Week at SLHTA, March 21st, 2014

Newsletter Subtitle Month Year
In This Edition
10 Places to Propose – Tet Paul
Bay Gardens – Red Rose Romance
Russian Regatta
Saint Lucia – Martinique Connection
A Bay Gardens Loyalty Story
Little Lucian Outstanding Staff
Dale Carnegie Course
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“After The Bachelor” Saint Lucia’s Top 10 Places to Propose
Although ABC’s The Bachelor might not have ended with Juan Pablo on bended knee, these top ten proposal locations ensure a definite “yes”…


Number #2
Tet Paul Trail Tour Located in the South of Saint Lucia, the Tet Pual Nature Trail is nestled on six acres of lush land and boasts spectacular views of Jalousie Bay, the Pitons, and even Martinique and St. Vincent islands on clear days. The 30-45 minute walk, known as the “Stairway to Heaven,” leads to a look-out point with breathtaking views that are more than proposal worthy. For more information, visit Soufriere Foundation.

Red Rose Romance Hotel Offers
Saint Lucian hotels and resorts are heating up island romance with special offers inspired by The Bachelor.



Bay Gardens Beach Resort & Spa – Rodney Bay 

“Minimoon Package”
    *  Book three nights in a  Deluxe Poolview Room for $1,239
   *  Includes one way airport transfer, welcome cocktail upon arrival, a romantic dinner for two, a couples massage and breakfast daily
   *  Standard rates begin at $204.40 per night based on double occupancy
   *  Book now for travel throughDecember 19, 2014(exclusive of taxes/service charge)
   *  Additional nights can be booked (30 percent discount will apply)
   *  Visit Bay Gardens Resort for more information and package details



Bay Gardens Hotel – Rodney Bay
“Minimoon Package”
   *  Book three nights in a one bedroom Croton Suite for $999
   *  Includes one way airport transfer, welcome cocktail upon arrival, a romantic dinner for two, one couples’ massage and breakfast daily
   *  Standard rates begin at $145per night based on double occupancy
   *  Book now for travel throughDecember 19, 2014(exclusive of taxes/service charge)
   *  Additional nights can be booked (30 percent discount will apply)
   *  Visit Bay Gardens Resort for more information and package details
Bay Gardens Inn – Rodney Bay
“Minimoon Package”
   *  Book three nights in a Deluxe Room for $799
   *  Includes one way airport transfer, welcome cocktail upon arrival, a romantic dinner for two, one couples’ massage and breakfast daily
   *  Standard rates begin at $97.50 per night based on double occupancy
   *  Book now for travel throughDecember 19, 2014(exclusive of taxes/service charge)
   *  Additional nights can be booked (30 percent discount will apply)
   *  Visit Bay Gardens Resort for more information and package details

Jazz and Arts Mobile App
Now it’s even easier to stay connected with the Caribbean’s premier musical event – the 23rd Edition Saint Lucia Jazz & Arts Festival.
Use the following link to download your Mobile App onto yourAndroid Phonesand your Apple iPhones.

Cut back on the office waste stream by establishing an eco-friendly kitchen facility with reusable coffee mugs, drinking glasses, dishes and silverware; have recycling bins handy for beverage containers. Bring a homemade lunch to work, which reduces packaging and allows you to eat organic.
To reduce bottled water waste, make sure your company provides a good source of drinking water; give employees a reusable bottle with the company logo. Opt for organic and fair trade coffees and teas, and buy organic and local food for office gatherings and events.

APD Reform Welcomed by the SLHTA

The Saint Lucia Hotel and Tourism Association welcomes Air Passenger Tax reforms, announcement by the British Chancellor of the Exchequer, George Osborne, in his 2014 Budget Address.  The news of the abolishing of bands C and D from 1st April 2015, thereby making UK travel to the Caribbean less expensive, is a clear victory for Caribbean Islands which have been lobbying aggressively over the past few years for reformation of the APD, citing negative implications on the price competitiveness of our destination, subsequent reduction in demand by UK visitors to our shores and creates an uneven playing field for the increasingly tourism dependent Caribbean Region struggling to compete with international destinations afforded a competitive edge as a result of the price distortion caused by the APD.

Since 2009, the negative impact of the APD on Caribbean arrivals from the UK has been well documented by the Caribbean Tourism Organization and other international bodies which have noted desperate responses by the regional hotel sector to attract UK guests by offering heavy discounts.  This discounting pattern has resulted in lower yields and profitability for many properties which are still struggling to cope with the impact of the Global Economic Crisis.
While we regret the loss in business to many SLHTA member companies over the years as a result of the APD, it is our hope that this growing understanding that higher taxes impede the growth of the tourism industry, will resonate more deeply with Caribbean leaders as well.

The SLHTA looks forward to the potential increase in arrivals from the UK as a result of this announcement and extends great appreciation to the UK Government and the many lobbying organizations on this accomplishment.

Russian Regatta Boost for Saint Lucia Tourism

Saint Lucia is on the throes of what tourism officials describe as a major investment opportunity, with the launching of a Russian Business Regatta from Sunday March 23 to 28th.

Director of Yachting Cuthbert Didier told CMC that the event will provide an excellent opportunity for St Lucia to nurture relationships with top tier Russian businessmen. “For the island it is really a new frontier. I think we all know Russia is a big player in terms of geopolitics and its repositioning the islands yachting product. It has already benefited us because all the details of the regatta are on their web-sites,” he said.

According to Didier the highly anticipated five day Regatta is expected to provide a solid platform for the Russian guests to explore investment opportunities.

Saint Lucia and Martinique
Strengthen Traditional Cultural Ties
For the past 20 years cultural and historic ties between Saint Lucia and its closest Caribbean neighbor, Martinique, have been kept strong through the traditional sailing of the Gommier Canoe Crossing.

Held annually, the Gommier crossing has helped foster friendly relationships between the people of Martinique and Saint Lucia and more specifically, the twinning of two towns Gros Islet in Saint Lucia and Trois Islet in Martinique. The highly colorful rally also played a significant role in sustaining and maintaining the art of traditional boat building, especially in Martinique where indigenous techniques were quickly disappearing.

Originally coordinated by friendly societies, today the event, which involves scores of participants, is coordinated by the Club des Gommiers De la Martinique. (Gommier Club of Martinique) The bulk of the canoes, called the Gommier, come from Saint Lucia. The boats are built by Saint Lucian builders and shipwrights from Martinique, and are then streamlined for racing.

The Gros Islet Constituency Council and the Saint Lucia Tourist Board (SLTB) have recently concluded the 2014 event, which took place in the northern town of Gros Islet from March 14-16.Tourism Minister the Hon. Lorne Theophilus, Commerce and Business Development Minister and Parliamentary Representative for Gros Islet, Hon. Emma Hippolyte and Gros Islet Mayor Clarence Rambally are among officials who addressed the mariners as part of a pack program of activities to commemorate the Gommier Crossing.

A Bay Gardens Story:
Five Years, Five Visits and Counting

Attracting new guests is not easy, so growing loyal relationships with current guests is crucial for any hotel and the Bay Gardens Resorts has discovered the secret to this over the years, and as a result continues to have multiple repeat guests, who consider themselves part of the family.

Here’s the story of Else Hulse from the USA:
While on a Caribbean cruise five years ago, Else stumbled across St. Lucia – a beautiful, vibrant island full of life – and by chance discovered the Bay Gardens Inn. Five years later, she’s looking back on five memorable visits, while looking ahead to 2015 when she’ll share her favourite hotel with her family.

Else attributes her loyalty to Bay Gardens Resorts to the level of quality and personalized service she receives from the entire team. “You feel like you’re a part of their family.” She loves the fact that the same room is reserved especially for her every year. The bartenders know her favourite drink – a Grasshopper… closely followed by Piton Beer, and the kitchen team knows just how to prepare her open croissant, eggs and mushroom sauce for breakfast; or her fish with white wine for lunch.

The added bonus of two additional properties – just a shuttle ride away, gives her a range of dining choices. The music, energy and dancing of Caribbean nights on Wednesday evening captivate her. She is particularly thankful to the Destang family, owners of Bay Gardens Resorts for all of the generosity and love they have shown over the years.

She enjoys the annual dinners they host in their home for their precious repeat guests – an opportunity to share life experiences over exquisite food and good humour in a truly family setting. This year, she was particularly delighted to be a special invitee at the 2014 Staff Awards Ceremony, where she met Prime Minister Dr Kenny Anthony and other high level guests, and most importantly got to share the evening with the very deserving team members who make her stay worthwhile.

Else proudly recommends Bay Gardens Resorts to not just foreigners, but St. Lucians too! “If you want to get a home away from home, this is the place to be.”

Outstanding Staff – Herbert C. Evans

Herbert C Evans is the quintessential ‘Little Lucian’ and a true ambassador for Saint Lucia. An accomplished yachtsman and seaman who literally knows every nook, cranny and snorkeling spot on the island, Herbert is the cook and recipe developer for The Little Lucian Cooking School.  His passion for cooking came at a very tender age when he sold his food on the street corners, often amazing others with his broad knowledge of traditional ingredients and its preparation, dishing out authentic cuisine to delighted patrons even as a child.

Today, Herbert regales cooking and food enthusiasts from all around the world with recipes, ingredients and stories from oral traditions passed on from generation to generation. When guests attend The Little Lucian Cooking School they soon find themselves enchanted with Herbert’s sincerity and charm. Herbert truly is a star and he is “The Little Lucian.”

Herbert makes it possible to meet the true Saint Lucia from a real son of the soil and open up a whole new culinary world by introducing authentic food to curious travellers. Herbert has made The Little Lucian Cooking School what it is today with the traditional food of his ancestors. He showcases the local food of Saint Lucian by cooking it on blazing coal pots right before their eyes and serving it in calabash bowls drawing them into the true and authentic Saint Lucia!

Thank you Herbert for doing an amazing job encouraging guests to truly eat like a Saint Lucian and to understand the natural use of local herbs, spices and tropical ingredients.

The Little Lucian Cooking School
Marisule, Saint Lucia

Benefits: (For you or your staff)
  • Develop greater leadership skills
  • Be confident and poised in challenging situations
  • Manage stress, tension, worry and burnout
  • Express yourself more clearly and concisely
  • Speak more effectively in groups and one-on-one
  • Motivate and inspire others to action
  • Handle people with skill and diplomacy
  • Sell yourself and your ideas to others
  • Be self-assured in uncertain situations
  • Maximize professional opportunities and career growth
  • Improve memory of names and ideas
  • Make meetings more productive
  • Enhance team relationships and cooperation
  • Be a better conversationalist
  • Enhance self-esteem and increase self-understanding
  • Live with greater enthusiasm and a more positive outlook
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