SLHTA Launches Digital Loyalty Card: Discounts at Your Fingertips in Saint Lucia

(Castries, Saint Lucia – Tuesday, February 24th 2026)- The Saint Lucia Hospitality and Tourism Association (SLHTA) on Friday, February 20, 2026, officially launched its digital loyalty card, offering visitors and residents a convenient way to access discounts at participating tourism businesses across the island.

The card was developed in collaboration with PassByte, a digital transformation services provider, and is being rolled out with support from the Saint Lucia Tourism Authority.

Banners with QR codes are conveniently located at the Tourism Information Centres at George F. L. Charles Airport, Duty Free Point Seraphine, Hewanorra International Airport and the Ferry Terminal, giving visitors easy access from the moment they arrive on the island.

Signing up is simple: users can scan the QR code or download the card directly to their Apple or Google Wallet. Once installed, cardholders simply present it at participating businesses at the time of payment to access available discounts.

The digital loyalty card is currently in its initial launch phase, with more businesses set to join the programme in the coming months.

The SLHTA invites visitors and residents to sign up today and start enjoying savings across Saint Lucia’s hospitality sector.