This Week at SLHTA, March 14th, 2014

Friday, March 14, 2014
In This Issue
Top 10 Places To Propose In Saint Lucia
Saint Lucia’s Red Rose Trail
Red Rose Romance Hotels
The Bachelor In Saint Lucia
Member Profile – Treasure Bay Casino
Treasure Bay CAREs
Outstanding Staff – Celina Elfridge
SMA Quality Assurance Awards
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“After The Bachelor” Saint Lucia’s Top 10 Places to Propose
ABC’s The Bachelor reveals Saint Lucia’s natural beauty which is ideal for romance with a variety of iconic island activities. We’re thrilled to share the Red Rose Trail interactive map, island tours and resort and hotel offers as a way for travelers to personally experience the island attractions themselves,” says Tracey Warner Arnold, deputy director of tourism for the Saint Lucia Tourist Board.
Although ABC’s The Bachelor might not have ended with Juan Pablo on bended knee, these top ten proposal locations ensure a definite “yes”…
Number #1
The Pitons – The two volcanic peaks known as the Pitons, a UNESCO World Heritage Site, are among the most striking natural sights in the Caribbean. Towering almost 3,000 feet out of the ocean, they can be seen from many points on Saint Lucia. Whether adventurous couples choose to hike the Pitons or merely gaze at their magnificence together, the iconic Pitons create the perfect backdrop for a memorable proposal. Choice views can be seen at Jalousie and Anse Chastanet beaches.

“After The Bachelor” Red Rose Romance Trail
Visitors to Saint Lucia can experience the magic and passion of ABC’s The Bachelor on Red Rose Trails, romance-themed island tours offered byIsland Routes and Cox and Company Limited, featuring many of the same locations Juan Pablo and his bachelorettes visited.Couples can hop aboard a catamaran cruise as the sun begins to set, go horseback riding at Honeymoon Beach, and enjoy a panoramic helicopter ride to experience the splendor of the Saint Lucian landscape, followed by a private picnic at Commerette Beach.


Cox and Company Limited Red Rose Trail
Package One – $495 per couple
     *  Day one – SNUBA adventure at Pigeon Island ($150 per couple)
     *  Day two – Scenic drive to Soufrière to visit the Torialle Waterfall, the mud baths and a guided tour of a17th century plantation house with lunch ($235 per couple)
     *  Day three – Sunset cruise along Saint Lucia’s northern coastline ($110 per couple)


Package Two – $488 per couple
     *  Day one –  Horseback riding to Casenbas beach ($120 per couple)
     *  Day two – Sea Trek helmet diving at Pigeon Island ($170 per couple)
     *  Day three – Piton zip lining ($198 per couple)


Package Three – $618 per couple
     *  Day one –  Little Lucian Cooking: Cook, Taste & Eat ($198 per couple)
     *  Day two –  Dolphin & Whale Watching (US$150 per couple)
     *  Day three –  Anansi ATV riding ($270 per couple)


Island Routes Red Rose Trail
Package One – $330 per person
     *  Piton Sunset Cruise ($95 per person)
     *  Horseback Riding ($75 per person)
     *  Buggies Soufriere Safari ($199 per person)


Package Two – $270 per person
     *  Lovers Rock Sunset Cruise ($ 85 per person)
     *  Horseback Riding ($75 per person)
     *  Hiking the Pitons ($140 per person)


Package Three – $450 per person
     *  Chocolate Decadence ($170 per person)
     *  Buggies Soufriere Safari ($199 per person)
     *  Hike the Pitons and say ‘I Love You’ from the top of the world ($140 per person)
For more information visit the Saint Lucia Tourist Board Official Bachelor Link .

Red Rose Romance Hotel Offers
Saint Lucian hotels and resorts are heating up island romance with special offers inspired by The Bachelor. For more information about the Red Rose Trail and offers from
participating hotel and resort properties, please

visit Saint Lucia Tourist Board Official Bachelor Link . “The hotels that provided lodging and accommodation played an important role in hosting the production. Special thanks go to The Downtown, Anse Chastanet, Stonefield Resort, Hotel Chocolat, Sugar Beach, The Landings, Cap Maison, Oceanview, Calabash Cove, Coconut Bay, Discovery-Capella, St. James Club, and Hibiscus Villa,” continued Warner Arnold. 

Anse Chastanet – Soufrière
“Red Rose Proposal Package”
     *  Receive a fourth night free when booking the Red Rose Proposal package in all room categories
     *  Includes all meals, romantic private beach dinner set up with bottle of champagne once during stay and airport transfers
     *  Book by March 31, 2014 for travel from March 1 –  November 15, 2014
     *  Cannot be combined with other promotions
     *  A four night stay for two begins at $2,770
Visit Anse Chastanet for more information and package details.

Buy Local, Eat Local. Rather than heading to a chain grocery or department store (where more energy is used to ship food further distances), stop by the market or a street stand (and bring a reusable bag for shopping). And it’s not always easy to find restaurants that serve organic food, but you can usually find some that buy the ingredients for their meals locally.

Letter of Appreciation from the 
Principal of the Canaries Infant School
Dear Mr. Azeez,
We would like to take this opportunity to show our deepest appreciation for the excellent support rendered to us during the recovery effort after our school was devastated by the 2013 Christmas Eve trough. Your donation will surely make a difference in the lives of our little ones.  I assure you that whatever you have given to us will go a long way in enhancing our students’ school life at this institution.

For this we are very grateful and want to thank you immensely for everything you’ve done.  We know that we will continue to be partners in enhancing education at the Canaries Infant School and we want to wish you God’ s blessings in your future endeavours.
Once again We Thank You.


Simona Jn.Baptiste



Saint Lucia Celebrates Love After The Bachelor Final Rose Ceremony

Chris Harrison, the host of ABC’s hit romance reality series The Bachelor, returned with the show to the island of Saint Lucia to host the final two episodes of the season, including the highly anticipated Final Rose Ceremony. The episodeswere aired on Tuesday, February 25, and Monday, March 10, 2014. The Bachelor, currently in its 18th season and starring Bachelor Juan Pablo Galavis, has visited Saint Lucia before, most recently with Bachelor Jake Pavelka during season 14 of the series.

“The Bachelor has become a staple in reality television. The fans of this show religiously tune in season after season. We feel privileged to once again share in this journey toward love with them,” says Tracey Warner Arnold, deputy director of tourism for the Saint Lucia Tourist Board.

ABC’s hit reality series The Bachelor showcased just a few of the romantic locales that span across Saint Lucia. As millions of viewers saw in the season finale of the widely popular reality show, the fiery sunsets, secluded beaches, crystal blue waters, and astounding views of Saint Lucia make it a true Caribbean paradise for couples to fall in love.

ABC’s The Bachelor fans can explore Saint Lucia by clicking through the Red Rose Trail interactive map at, which showcases island hot-spots visited by Juan Pablo and his bachelorettes. Couples can follow in their footsteps by hopping aboard a catamaran cruise as the sun begins to set, horseback riding on an exclusive beach and enjoying delectable delicacies at Anse La Raye and Dennery weekend seafood fiestas. For more information about the island tours and special Red Rose Romance packages from leading Saint Lucian hotels and resorts, visit


Member Profile – Treasure Bay Casino

Treasure Bay Casino in Baywalk Mall in the heart of Rodney Bay offers a superlative gaming experience and so much more! With over 200 slot machines, 22 card and roulette tables and a poker room the array of exciting gaming opportunities is endless.

The casino is fully air-conditioned and is the perfect oasis in Rodney Bay – an ideal retreat from the heat of the beach, a frenzy of shopping or after a great meal at the many excellent restaurants in the area. There’s no dress code so you can drop in at any time.

And for those of you who haven’t had the casino experience – we’ve got lots of opportunities for you to learn to play! Come by for a drink and learn to play in a relaxed atmosphere, our highly trained attendants will be happy to walk you through the games and we even set up training tables and slot machines for you to learn for free! What more could you ask for?

Here’s what more you can ask for – and we deliver!  A well stocked bar, friendly and efficient bar-staff, bar service at the machines and tables and VERY competitively priced offerings. Happy Days! We have a happy hour all day on Thursdays, and if that’s not enough the happy hour extends to our TGIF Fridays between 7.30 and 10.30 pm. Enjoy Live music every Friday night as well – Treasure Bay really is an excellent choice for drinks with friends, entertainment and in a fun spot to PLAY, St. Lucia!

There is something fun happening every day at Treasure Bay – see you there!

Treasure Bay Casino CAREs
The Treasure Bay Casino St. Lucia team is dedicated to helping build a better community by contributing to various educational programs and charities on the island.  Our employees believe that it is our duty to do our part to improve our community.

Early this year, the Management team set out to deliver gift baskets which were put together with contributions from the different departments within Treasure Bay Casino.  These gift baskets were given out to the Center for Adolescent Renewal and Education (CARE) in the Anse La Raye and Mabouya Valley communities.  We were glad to have played a small part in helping these inspiring teachers and their students.

As we continue to grow, Treasure Bay Casino is committed to being an active community member and we want to help support innovative and exciting educational projects in our host communities.

We would also like to thank our employees and Management team for their donations. These donations will make it possible for the students in the Maybouya and Anse La Raye CARE to experience their learning hands-on in the classroom. This allows students to deepen their knowledge and understanding of the curriculum.

Once again, thank you to all for your generous donations and support of this staff initiative.

Outstanding Staff Profile – Celina Elfridge

Celina has worked on the hotel property for 20 years.  She has been with the current owners, Saga, since they opened Bel Jou six years ago.  In her capacity as Executive Housekeeper she is a key member of the management team.

Leading a team of 15 Celina runs a tight ship, controlling and managing the 64 bedrooms and public areas.  All of her team constantly receive excellent guest feedback and contribute positively to the guest experience at Bel Jou.

Celina is a motivator, leader, listener and worker.  She has the ability to delegate whilst leading by example and as a result has a very loyal and effective team. Celina has a natural understanding of management logic and is supportive of any decisions based on improving of the business.

As a GM I have extensive experience of hospitality personnel, and Celina is easily one of the best I have ever worked with, and very deserving of industry recognition this year given that she is celebrating 20 years at the same property, through three different owners.

For more information click:

SMA Quality Assurance Awards

The St. Lucia Manufacturers Association 2nd Quality Awards Ceremony celebrated the best in the manufacturing sector with Harris Paints, Baron Foods, Du Boulay’s Bottling and Caribbean Awning sharing 16 Diamond Awards.

Harris Paints St. Lucia dominated winning 7 awards comprising 5 Diamond Awards and the big prize of the night, the President’s Award for Excellence. Harris Paints also received a first place award in the newly introduced Lawson Calderon Eco Manufacturing Awards. Du Boulay Bottling Company Ltd won 7 awards comprising 3 Diamond Awards and the coveted Minister’s Award for Innovation. Caribbean Awning Production Company Ltd secured 6 awards including 4 Diamond Awards. Baron Foods Ltd won 5 awards including 4 Diamond Awards. St. Lucia Distillers received 3 Diamond Awards, Paradise Water 5 awards including 2 Diamond, Natmed 4 awards and Sunfresh 3 awards.

Ten women were recognized for Leadership in Business as the St. Lucia Manufacturers Association observed International Women’s Day on March 8th, the same day of the Quality Awards.

LUCELEC Powers Quality Assurance Awards

St. Lucia Electricity Services Limited (LUCELEC) was a Diamond sponsor of the 2014 SMA Quality Assurance Awards held on Saturday March 8, 2014. LUCELEC has supported the awards since its inception, partnering with the St. Lucia Manufacturers Association in its drive to promote quality and celebrate excellence among its members.

LUCELEC sees the manufacturing sector as critical to stimulating activity within the local economy.  According to the power company’s Corporate Communications Manager, Roger Joseph, LUCELEC appreciates the need for quality as a company that must epitomise operational excellence to ensure its customers, like those in the manufacturing sector, can have a reliable electricity supply.

“We are pleased, therefore, to make a contribution towards the development and sustenance of a quality culture in the manufacturing sector and the country. We congratulate all the winners as we recognise the significant efforts they make to maintain the high standards they have achieved in their operations,” Joseph added.

Online Tickets Sales for Jazz & Arts Festival
Now Available

With the  official opening of the Caribbean’s premiere music festival a mere one month away, eager patrons of the revamped, rebranded and reenergized Saint Lucia Jazz & Arts Festival can now purchase main stage tickets online.

Tickets for main stage activities Thursday May 8th at the Gaiety on Rodney Bay and the popular weekend Pigeon Island National Landmark shows from May 9th-11th can be purchased via

Thursday and Friday shows at the Gaiety and at Pigeon Island are priced at EC$115.00/US$46.00. Saturday and Sunday shows at Pigeon Island are priced at EC $200.00/US$80.00. Hot Couture on Wednesday, May 7th is priced at EC $150.00/US$60.00. All prices are VAT inclusive.

Ticket sales at stores on-island will commence on March 29th. Outlets include The Cell on Jeremie Street in Castries and Vieux Fort, Sunshine Bookshop at the JQ Rodney Bay and Splendour Gifts and More at the Gablewoods Mall. Additional ticket outlets will be announced as show times near. Outlets will accept both cash and credit card as well as bank card/ATM card transactions.

The Saint Lucia Jazz & Arts Festival will feature some of the best live performances from renowned local, regional and international superstars. Headlining the stellar line-up are Dee-Dee Bridgewater, Omar Sosa, Barrington Levy, Teddyson John featuring Alison Hinds, P-Square, Elvis Crespo, Kem, Tessanne Chin, The Commodores and Maxwell.
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