The Week at the SLHTA, October 11th, 2013

Friday, October 11th, 2013  
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In This Edition
Superior Shipping Services Ltd
Outstanding Employee Recognised
SLHTA Football News
Jeff Vasser is Director General/CEO
SLHTA Clean Up Campaign is a few hours away
Police Receives More Customer Service Training
Onam Festival at Habitat Terrace Hotel
SLHTA Independent Restaurant
Small Property Marketing Workshop
International Coastal Clean Up Day

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Feature Member:
Superior Shipping Service Limited
Superior Shipping Services Ltd. (SSSL) is a company duly incorporated in St. Lucia since 1999.  We specialize in regional and international shipping arrangements by air, land and sea and from anywhere in the world. Superior Shipping Services Ltd. offers a wide range of services some of which include: Freight Forwarding, Customs Brokerage, Import & Export and Air/Ocean Cargo Transaction.


Our corporate office is situated in the heart of the capital city of Castries affording us easy access to the Customs and Excise Department, local banks and Air and Sea Port Facilities. Another office in the industrial town Vieux Fort facilitates transactions for customers in the southern end of the island.


Superior Shipping Services Ltd. comprises a team of dedicated and capable staff and is spearheaded by its founder and Managing director, Mr. Glenn Charlemagne, who has been in the field for over eleven years. He brings to the company a wealth of knowledge and expertise that he has amassed in several managerial positions during his tenure as an employee with other shipping establishments, in earlier years.

Excellent Customer Service pays off
A letter written to SLASPA about Ms. Scolastica James who works at the Hewanorra International Airport. 
Dear Mrs.  Regis, Mr. Matthews,


Please allow this message to serve as token of my appreciation for the excelling service rendered by the staff under your supervision.
For convenience, on September 3, 2013, I routed my business trip to Martinique through St Lucia. Under a tight schedule and knowing that it would be necessary to change airports I begun searching for information on the usual websites, at no avail. Finally I called the airport number and to my surprise I was able to get as much help as I could possibly need. I’m a 66 year old, seasoned executive and I have flown in excess of 3 million miles, landing at airports of all kinds, sometimes in remote and exotic locations, most times in some of the best equipped  and most modern airports. Based upon such an extensive experience I can, very truthfully, say that I’ve never expected your level of service, in my case materialized in  the person of Ms. Scolastica James.  She immediately understood my concerns and took care of every one of them. Thanks to her courteous attention and personal effort my short passage through St. Lucia’s Hewanorra International Airport was one of the best experiences I’ve had in any of the airports I have been.
Ms. Scolastica is not only a perfectly fitted person for her position as a Police Officer,  greeting and reassuring those who come to your beautiful island; going way beyond the description of her job, she leaves   a strong and lasting positive impression of your country. In the mind of the visitor her open smile and kindness  become the collective broad smile and inherent kindness of St. Lucia itself.


Yours truly
Marcio Perdigao

In Other News…
Semi-Finals Coming Up
The Saint Lucia Hotel and Tourism Association (SLHTA) Football Competition continues with the semi-final scheduled for Monday at the Gros Islet Playing Field and at the Corinth Playing Field from 4pm.
The finalists include the following teams; Sugar Beach A Viceroy Resort, Sandals Grande St Lucian Spa and Beach Resort, Windjammer Landing Villa Beach Resort and Sandals La Toc Golf Resort and Spa.
  • Sandals La Toc vs Sandals Grande at Corinth
  • Sugar Beach vs Windjammer Landing at Gros Islet
Don’t MISS IT!!!!

CHTA Names Industry Leader
Jeff Vasser as 
Director General/CEO
CHTA has named hospitality industry leader Jeff Vasser to the position of Director General/CEO of the organization. He assumes his new post on Nov. 18. In his new position, Vasser will be responsible for helping to manage and grow CHTA’s role as the voice of the Caribbean hospitality industry for the development of the region in the highly competitive environment of international tourism.
According to Richard J. Doumeng, CHTA’s President, Vasser was chosen after a comprehensive search that saw interest from more than 100 well-qualified candidates. “We have only had two CEO’s in our 51-year history, so obviously the selection process was very important,” said Doumeng. “Jeff brings a wealth of experience, energy, enthusiasm and optimism to our association and we are all delighted that he is joining us. We are eager to get to work on the future of this organization as it plays such a vital role in the region.” For more information, click here .

Tourism Enhancement Fund
Did you know??
Through The Tourism Enhancement Fund, we will be able to make greater contributions towards community development initiatives in rural areas and support efforts to preserve our environment and expose other stakeholders to environmentally sustainable tourism practices.
There also will be strong focus on education and hands-on training initiatives for our young people to give them a better chance of finding employment in our industry.

SLHTA Grande Clean Up Campaign
Phase 1

The SLHTA Clean Up Campaign kicks off Saturday 12th October 2013.  Over 200 people will participate in the Clean-Up Campaign which is scheduled to start at 6am.
The Saint Lucia Hotel and Tourism Association (SLHTA) in collaboration with the Ministry of Health and the Solid Waste Management Authority is pleased to announce efforts to spearhead a Clean-Up  Campaign in the North of the island.  This initiative forms part of the Association’s efforts to encourage a cleaner environment for visitors and residents alike.
We are pleased to introduce our Sponsors:
  • BayWalk Shopping Center
  • Sandals Resorts International
  • Ministry of Health
  • Ministry of Tourism, Heritage and Creative Industries
  • Blue Waters Limited
  • St Lucia Solid Waste Management Authority
  • DmB Holding
  • Diamonds International
  • Bay Gardens Resorts
  • Ramco Plastics
  • St Lucia Distillers
  • Saint Lucia Tourist Board
  • Windjammer Landing VIlla Resort
  • WUT – School of Business
  • International School
  • Coco Resorts
  • Gros Islet Town Council
The areas selected for this clean up initiative are the vicinity of Pigeon Island, the Gros Islet Highway and Rodney Bay.  The SLHTA has created various zones which will be assigned to participating members to ensure effectiveness and efficiency of the Clean-Up Campaign.

Police Officers Receive More
Customer Service Training

Second batch of Police Officers receives Customer Service Skills training which was proudly hosted by Bay Gardens Beach Resort & Spa.
The Saint Lucia Hotel and Tourism Association (SLHTA) is pleased to be associated with such a valuable initiative and has committed to continuing the Training Programme, hoping to reach a total of 120 Police Officers from the Royal Saint Lucia Police Force.
The two day training programme held at the Bay Gardens Beach Resort & Spa according to officers was timely and important.  The training met the following objectives:
  • Recognize that service delivery is an individual response value
  • Understand how your own behavior impacts the behavior of others
  • Develop more confidence and skill as a problem-solver
  • Communicate more assertively and effectively
  • Learn some ways to make customer service a team approach
The participants were very appreciative of the training and had this to say about the programme,
  • ” The training should be longer because it is interactive and very informative”
  • “I don’t think there was any room for improvement for the course. It was very easy to understand and very informative”
  • “I think the training was well put together”
  • “I believe two days is not enough time for a customer service workshop.  It should be longer”
The training is being undertaken in response to a request from the Royal St Lucia Police Force for assistance to strengthen the human relations competencies of officers.  The first round of training was held in collaboration with the Bay Gardens Beach Resort & Spa. The workshop took place at the conference room of the resort on Tuesday 8th and Wednesday 9th October 2013 from 9:ooam to 3:00pm.
This training programme is scheduled to continue very soon at Sandals Resorts.  The SLHTA extends its gratitude to Bay Gardens Resorts for facilitating this timely initiative.

 Onam festival at Habitat Terrace Hotel


The Malayalees (Keralites) in St. Lucia celebrated the Onam festival at Habitat Terrace Hotel in Bonne Terre, Gros Islet on the 15th of September 2013. It was arranged by Kerala Association of West Indies (KAWI), the first ever Kerala Association across the Caribbean. Onam is the harvest festival of Kerala, the southernmost part of India. It is an ancient festival marked by various festivities, including intricate flower carpets, elaborate banquet lunches, snake boat races and various traditional onam games.


Onam is the most popular festival of Kerala (a southern coastal state of India). This is celebrated with a great enthusiasm throughout Kerala for a period of ten days. Every year this festival falls on the Malayalam month of Chingam – between August and September and also known as the harvest festival of Kerala.
Onam marks the homecoming of King Mahabali, a legendary king, who ruled Kerala in ancient times. That period was believed to be the golden age of Karala, people were happy, free from harm and complete harmony and prosperity was there. This golden age ended when Vamana (an avatar of Lord Vishnu) pushed King Mahabali, deep into the earth. Satisfied by Mahabali’s honesty and generosity, the lord granted him a wish that he can visit his kingdom and dear subjects once in a year.
Onam is celebrated for ten days – Atham is the first day and Thiruvonam is the final day of the celebration. People wear new clothes, decorate their houses and put flower carpet called ‘Pookalam’ in front of their houses, to welcome the King Mahabali. Special pujas are offered in the temples in early morning and younger members take blessings and gifts from the elder members of the family. During Onam traditional rituals are performed followed by a lavish feast with twenty-one homemade curries and sweet payasam on plantain leaf. Spectacular Carnivals of elephants, fireworks, boat races, music and the famous Kathakalli dance are traditionally associated with this festival. The state government of Karala conducts Tourism Week celebrations in connection with Onam, showcasing Kerala’s beauty and culture.
Kerala popularly known as “God’s own Country” has made it as one of the most sought after tourist destinations in Asia. Similar to the St. Lucian serene landscape and climate, Kerala is India’s most advanced society with hundred percent literacy, world-class health care systems and with highest physical quality of life in India. Peaceful and pristine, Kerala is also India’s cleanest state.
Cheryl Skeete Owner and Manager of Habitat Terrace Hotel joined in the celebration in full regalia.

 Choose from a wide variety of
Independent Restaurants


When was the last time you enjoyed a beautiful three course meal….make this weekend special by patronizing and choosing from a wide variety of restaurants from various locations around the island.  Let’s make it a date for the entire family, or just simply a romantic dinner or lunch for two and enjoy scrumptious meals.
The following Restaurants are all members of the SLHTA:


THE BREAD BASKET…………………………………452-0647 / 718-3303
THE BALCONY RESTAURANT & BAR……………458-3663 / 720-0956
SPICE OF INDIA…………………….………………4584243
RAZMATAZ RESTAURANT………………..………..452-9800
ORLANDO’S RESTAURANT………………..…….572-6613
LA TERRASSE INN & RESTAURANT……………..572-0389 / 721-0389
THE EDGE RESTAURNT & FIRE GRILL………….452-9597/450-8000
DELIRIUS LTD………………………………………..451-3354
COAL POT RESTAURANT………………..……….720-5672/458-2433
CHARTHOUSE RESTAURANT………………..…..452-8115
CARIBBEAN PIRATES LTD………………………..452-2543 / 714-6647
CAFÉ OLE…………………………………………..518-2211 / 720-3787
BIG CHEF STEAK HOUSE…………………….……485-7189/450-0210

Reminder to Members
Marketing Techniques for Small Hotels in Saint Lucia
The Caribbean Development Bank, through its Caribbean Technological Consultancy Services (CTCS) network, in collaboration with the St Lucia Hotel and Tourism Association and GAMA Learning Institute will be hosting a five-day training workshop on Marketing Techniques for Small Hotels in Saint Lucia. The workshop will assist small hotels to build capacity to more effectively promote and market their products and services and improve business performance.
Areas to be covered include:
  • Overview of status of the industry in the region;
  • Benefits and importance of marketing;
  • Developing a marketing strategy;
  • Main sources of marketing portals and costs and benefits;
  • Brand development and new trends in brand management;
  • Marketing your business through social media;
  • Gaining market share through marketing;
  • Difference between sales and marketing; and
  • Developing a marketing action plan.
The workshop will be held from Monday, October 14, 2013 to Friday, October 18, 2013 at the Bay Gardens Hotel, Rodney Bay.
For further information, please contact Saint Lucia Hotel and Tourism Association at 453-1811, or Angelina Jn-Francois at GAMA Learning Institute at 453-7719,

International Coastal Clean Up Day

On September 21st 2013 the Island Divers crew at Ti Kaye Resort & Spa got their community involved for International Coastal Cleanup Day. This annual cleanup campaign encourages people to take action by working together to stop the flow of trash at the source, before it has a chance to reach the water and entangle marine life and ruin our beaches.
Our passionate ocean lovers consisted of our Ti Kaye guests, General Managers, Dive team and local Beach Vendors.  They came out in numbers to support the movement of “TRASH FREE SEAS”.  Recording a total collection of 9 large trash bags the team extracted the following items:
·         5 gallon bucket full of glass bottles
·         An empty propane tank.
·         A tyre
The cleanup campaign led by Dive Shop Manager Robert Arthur, was concentrated in the areas of Anse Cochon bay, and Honeymoon Beach.  Trash was picked up on the coast lines of these beaches as well as on the reefs. The information recorded was provided to the Ocean Conservancy.   We will continue to do our part in protecting our marine environment, and have already circled this activity on our calendar events for next year.
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