The Week at the SLHTA, June 21st, 2013

Friday, June 21, 2013  
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In This Edition
Sizzling Summer
Advertise With Us
World Travel Awards
Be Extraordinary
Barefoot Holiday DMC
Jermain Defoe Foundation
Windjammer Landing Villa Beach Resort
SLTB Endorses Carnival Queen Contestant
Lionfish on Rainforest Hideaway Menu

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Sizzling Summer

Windjammer Landing – Labrelotte Bay

“Flurry Free Summer Escape”

30% off room rates. Complimentary breakfast daily. 10 % service charge or the 8 %VAT applies. Travel between July 1 through August 31, 2013. Rates begin at $595 per night in one bed villa with pool . For more information, visitWindjammer Landing.

Notice To Advertise

Dear Member,

The 49th Annual General Meeting of the Saint Lucia Hotel and Tourism Association (SLHTA) is set to convene on Friday, July 12, 2013 at the Royal by Rex Resorts at 9:00 a.m.under the theme “You are the U in Tourism”.


The Association is in the introductory stage of compiling our Annual Report for 2012 and for this purpose, we would like to award you the opportunity to advertise in the SLHTA Annual Report 2012 at an attractive price.


Members are advised that we are dedicating a section in the Annual Report to highlight the SLHTA’s first 50 years of operation and as such, is expected to become a collector’s item for the tourism industry.


We solicit your kind consideration, if you have not already done so, to take the opportunity to advertise with us.


All interested persons are kindly asked to contact Ms. Zina Zita Haynes at 452-5978/ 453-1811. Thank you.


Barefoot Holidays DMC St. Lucia is proud to have been nominated for the prestigious World Travel Awards in the category of “Caribbean’s Leading Tour Operator”.

Barefoot Holidays DMC St. Lucia, would be grateful if you could take a moment to vote for them. The SLHTA encourages all member to also VOTE in other categories for other deserving Saint Lucian nominees, by  clinking HERE.

Be Extraordinary 

After a decade of service to St Lucia, telecommunications provider Digicel has announced the launch of its new brand promise, ‘Be Extraordinary’.


‘Be Extraordinary’ is the next step in the evolution of the Digicel brand. It is a celebration of the ‘extraordinary in the everyday’ and serves both as a motivational and inspirational call to action – and showcases Digicel’s commitment to serving its customers.


Digicel St Lucia’s Country Manager, Mrs. Holly Hughes- McNamara said, “It is as much a statement as it is a promise and a challenge to people to be the best they can be. Our role at Digicel is to support them every step of the way. It is empowering, positive, upbeat and celebratory, because it’s not about Digicel – but all about our customers.”


To mark this momentous step in the evolution of the brand, Digicel introduced the colourful and fully loaded DigicelSmartphone DL600. Digicel also announced the launch of the ‘Q10’ cell phone.


Workplace Dinning

Cut back on the office waste stream by establishing an eco-friendly kitchen facility with reusable coffee mugs, drinking glasses, dishes and silverware; have recycling bins handy for beverage containers. Bring a homemade lunch to work, which reduces packaging and allows you to eat organic.


To reduce bottled water waste, make sure your company provides a good source of drinking water; give employees a reusable bottle with the company logo. Opt for organic and fair trade coffees and teas, and buy organic and local food for office gatherings and events.

Calaloo Friday’s

After several requests for it’s return, on Friday May 31st the Bay Gardens Beach Resort & Spa re-launched the Calaloo Friday’s after work lime- a series of events, which began in 2012 during carnival season.

Similar to last year,Calaloo Friday’s is a weekly event that unfolds at5:30pm every Friday untilJuly 26th at the Trios Caribbean Fusion Car Park in Rodney Bay. The event runs until approximately11pm and includes delicious local food at affordable prices, lots of drink specials and entertainment by both up & coming and already popular artists, DJ’s and/or bands locally and regionally. Attendees are also privy to some fantastic special offers.


As our industry partner, we would like to formally invite you, your colleagues and your friends & family to join us at our next and subsequent Calaloo Friday’s.

CHTAEF Awards the Virgin Holidays Scholarship to Ms. Joanne Felix

Ms. Joanne Felix 23, has earned herself a one year 2013 scholarship award from Virgin Holidays.  Ms. Felix, an innovative, productive and highly motivated individual, is currently completing her Bachelor of Science degree in Hospitality Management at the Morgan State University, Baltimore, MD.  Ms. Felix who has earned herself a string of accomplishments ranging from Business Management Student of the year graduating class 2008 from Sir Arthur Lewis Community College,  continuously being placed on the President’s and Dean’s Lists at Grambling State University and Morgan State University, Inductee, Golden Key Honor Society (MSU), and Inductee, Beta Gamma Sigma International Honor Society (MSU); she has a proven dedication to professionalism, achievement and discipline in the service industry and a focus on sustainable development practices.

The Caribbean Hotel and Tourism Association Education Foundation (CHTAEF) was established in 1987 as a stand-alone non-profit / tax-exempt organization, through which scholarships and special assistance would be made available for the education of Caribbean hotel & tourism industry personnel and students pursuing careers in the field.

This year the CHTA Education Foundation received 48 completed applications from 13 Caribbean countries, with two being from St. Lucia.  The application involves the writing of a 400 word essay that depicts specifically where and how the applicant wishes to use their knowledge and talent within the hospitality and tourism industry. Ms. Felix’s winning essay surrounded the concept of sustainability as becoming an important differentiator among hospitality ventures.

The Members, Board of Directors, Managers and Staff of the SLHTA applaud Ms. Felix on this esteemed accomplishment and wish her the very best in her future endeavours.  The Association encourages students, Human Resource Managers and General Managers to promote this CHTAEF scholarship internally within their establishments to ensure that there is an increase of applicants from St. Lucia for the year 2014.

Barefoot Holidays DMC St. Lucia

Barefoot Holidays DMC St. Lucia offers a wide range of services to all incoming visitors while continuously seeking to exceed clients’ expectations. For over 20 years Barefoot Holidays DMC has met the ever changing needs of visitors by providing extraordinary and enriching island experiences. Their team of experienced travel professionals caters for everything from accommodation to transportation, from premium concierge services to incentive programs & special events.

Barefoot Holidays DMC St. Lucia offers the most exclusive mix of enjoyable island excursions ranging from soft adventure to sightseeing, culture and heritage.  Their talented wedding department, lead by a certified wedding planner, designs and executes destination weddings at a number of romantic locations on St. Lucia. Barefoot Holidays DMC St. Lucia has built a reputation for excellent quality service which has undoubtedly contributed to raise St. Lucia’s profile on the international scene.

Jermain Defoe Establishes Foundation

Premier League Football star, Jermain Defoe, has launched a foundation in Saint Lucia. The foundation will be known as the JERMAIN DEFOE FOUNDATION.

The Foundation plans to assist the Children’s Society of Vieux Fort to construct a shelter for vulnerable and disadvantaged children in the south. The Foundation also plans to establish a Football Academy in Vieux-Fort to provide an avenue for the youth to direct creative energy through sports and to develop skills necessary to pursue careers in football.

Parliamentary Representative for Vieux-Fort South and Prime Minister of Saint Lucia, Hon. Dr. Kenny D. Anthony says he is elated at the prospects of establishing a football academy in the south of the island. Speaking at the formal launch on Wednesday, Dr. Anthony said,

“This initiative to launch a Foundation to assist and support social programmes in the South is, therefore, most welcome. I am sure too that the youth will be delighted to know that the Foundation will place a particular focus on working with them on various projects. I pledge my support for this initiative and look forward to a full briefing on the project and to receive a request for assistance from Government.”

During his address, the Prime Minister thanked Defoe for his outstanding history of support to Saint Lucia, through the Saint Lucia Tourist Board and other agencies.

Caribbean Premier League presents St. Lucia Zouks


The Caribbean Premier League has announced the team names and logos for the six participating franchises. The inaugural Caribbean Premier League is scheduled to begin on July 30.

Suggestions for the team names were invited through social media and CPL chief Damien O’Donohoe said: “We are thrilled with the final team names and the logos. We believe they are reflective of the character and culture of each country, and I’m sure each team will live up to their name. Our fans had some very inspired suggestions, which were taken into consideration, and definitely contributed to the creative process which resulted in these names.”

Names of franchises are: Antigua Hawksbills, Barbados Tridents, Guyana Amazon Warriors, Jamaica Tallawahs, Trinidad &Tobago Red Steel and our proud St. Lucia Zouks.

Windjammer Landing Villa Beach Resort

Windjammer Landing Villa Beach Resort, located in beautiful Labrelotte Bay on the island of Saint Lucia, is the perfect place to get away for an all-inclusive Caribbean vacation. Balancing culture, entertainment, romance and adventure, Windjammer Landing provides guests with everything they need to create a memorable experience that is uniquely Saint Lucia.

The SLHTA is pleased to announce that Windjammer Landing Villa Beach Resort, home of the first villa concept in Saint Lucia, has been awarded a top honour with the 2013 Certificate of Excellence by TripAdvisor, one of the world’s largest travel sites!  TripAdvisor visitors consistently commend Windjammer Landing with the highest praise, and a 4.5 rating as an exceptional achievement.

From their friendly and approachable staff, to the white sand along the Caribbean Sea, to the hillside Villas offering stunning views of the ocean. Windjammer Landing is ideal for a romantic escape or a relaxing family vacation. An independent, one-of-a-kind resort, once you experience the personal touch at Windjammer Landing, you’ll never want to leave.

So whether you are planning a destination wedding, couple’s getaway, family vacation or just a friends retreat – you could not ask for a more enchanting location; we take the utmost care of all our guest.

SLTB Endorses “Amy Stephen” for 2012 Carnival Queen Pageant

The Saint Lucia Tourist Board is again demonstrating its robust support for Saint Lucia’s premiere cultural showpiece with a ringing endorsement of one of the 7 contestants vying for the coveted title of 2013 National Carnival Queen.

The island’s lead promotions and marketing agency has given the nod to the talented and beautiful 19 year old Amy Stephen from the charming west-coast village of Anse La Raye. The soft spoken yet energetic and witty Miss Stephen, on Monday evening June 17, officially became Miss SLTB when she was presented to her sponsor at a sashing ceremony at the Alliance Francaise De Sainte Lucie.

The talented teen admits to being no stranger to pageantry, as in 2005 she participated in the Mr.  & Miss LHCSS and placed first. In 2008 she represented Saint Lucia in the Haynes Smith Caribbean’s Most Talented Teen Pageant in St. Kitts and placed second runner.

Tourist Board Director Louis Lewis says, “Miss Stephens will be presented to SLTB staff and will no doubt be welcomed into our dynamic family. We are involved in more than just carnival and in fact are hosting a number of exciting summer promotional campaigns like Staycation/  Summmerliicious, along with a major US/Saint Lucia Showcase happening in the midst of the carnival season and can already foresee valuable avenues where we can spotlight Miss Stephen.”

Ministry of Tourism, Heritage and Creative Industries conducts Carnival Impact Assessment

The Ministry of Tourism, Heritage and Creative Industries in joint partnership with the Central Statistics Office (CSO) will be conducting a series of surveys during carnival 2013 commencing Saturday June 22, 2013 to Saturday July 20, 2013, both dates inclusive.

Carnival has gained prominence and acceptance over the years as one of the most sought after events on Saint Lucia’s social calendar and as such, key stakeholders have for some time expressed concern as to the economic contribution of the art form to Saint Lucia’s economy. The survey will be conducted at ALL major carnival events as well as fringe events during the aforementioned period in order to capture key data on both the demand – pull to visitors generated by the various activities as well as the documented contribution that carnival provides to the economy. Further, the information gathered will help to chart a more productive experience for all.

In order to efficiently and effectively determine the true measure of the festival’s impact on the local economy and to improve the quality of future events, the Ministry of Tourism solicits the co-operation of patrons both directly and indirectly involved in the various activities and requests that full support be given to the enumerators from the Central Statistics Department, who will be conducting the survey.

Rainforest Hideaway Restaurant Welcomes the

Lionfish onto the Menu

The Lionfish has arrived in Marigot.  Heading south through the Caribbean after some of them were accidentally released from an aquarium in Miami, it’s finally reached our shores and is eating its way through our coral reefs.

The lionfish is voracious with no predators in the Caribbean so it cannot be controlled – in fact, in some areas of the Caribbean it’s reported that they are the only fish around because they’ve eaten everything else.  Drastic action is called for and Rainforest Hideaway Restaurant is doing their bit for the ecosystem by putting lionfish on the menu.

The only good thing about lionfish is that they are delicious once you know how to prepare them.  Although they have venomous spines, these are easy to remove once you know how and it’s a delicate tasting and delicious white fish which is totally safe to eat when caught in our waters.  In fact, in New York it’s apparently the latest delicacy and US visitors have been asking whether they can eat it here – well now they can!

Judith Verity, Owner of the Rainforest Hideaway stated, “We are hoping that other hotels and restaurants will follow our example island wide because we can only stop this predator fish from destroying our precious reefs, by eating them ourselves. If you are preparing the Lionfish for the first time, please contact the St Lucia Fisheries Department and they will send a trained person to demonstrate how it’s done.”

For reservations to taste this delectable treat, please contact Rainforest Hideaway Restaurant at 451-4485 or at

Ministry of Tourism Lead Efforts at

Enhancing Tourism Product

The Ministry of Tourism, Heritage and Creative Industries continues to improve the quality of the Water-based Tourism Services and the Sites and Attractions Sectors through training in better emergency response preparedness. This is one of the many activities undertaken by the Ministry to continue enhancing the quality of the Saint Lucian Tourism Product. Approximately thirty (30) participants in each sub-sector will receive training in Multi-hazard Contingency Planning and Business Continuity Planning.

Some of the areas participants will learn about include:

  1. Introduction to the Structure of Disaster Management in Saint Lucia-(Business Continuity and Multi-Hazard Contingency Planning for the National Tourism Sector)-
  2. Introduction to Business Continuity Planning and Management
  3. Fire Response and Preparedness
  4. Awareness of the Standard for the Water-based Tourism Sector

Participants will be expected develop or update their own business continuity plans which will be reviewed and endorsed by NEMO and endorsement for enlistment on Saint Lucia Tourist Board’s Website – This training is the collaborative effort of the Ministry and its industry partners and the National Emergency Management Office (NEMO).

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