The Week at the SLHTA, July 19th, 2013

Friday, 19th July 2013
In This Edition
Go Bananas
Cafe Ole
Sustainable Tourism
Sizzling Staycation Specials
Tourism Public Speaking
Saint Lucia Recognized Again
SLHTA Outstanding Staff Profile

View my profile on LinkedIn
Like me on Facebook
Follow me on Twitter
Quick Links…

Go Bananas

Saint Lucia encourages Canadian vacationers to “Go Bananas” this summer with their celebrated discount program. Upon arrival to Saint Lucia, travelers will receive a “Go Bananas” discount card to enjoy special summertime savings at various locations including restaurants, duty free shopping, car rental companies and excursions,  enjoying savings  as much as $400.00.


Additionally, hotels and resorts island-wide are offering unbeatable savings with free nights and discounts of up to 40 percent off room rates.


“Whether it’s snorkeling, horseback riding, visiting the world’s only drive-in volcano, or bathing in the Sulphur Springs, there is no shortage of activities on Saint Lucia,” says Nerdin St. Rose VP Marketing & Sales for the Saint Lucia Tourist Board. “The Go-Bananas program offers families value-added incentives to explore different parts of Saint Lucia they might not have come across otherwise.”


The “Go Bananas” program includes the following discounts June throughSeptember 30, 2013:


Dining: 15% off at Big Chef Steakhouse in Rodney Bay Village, The Edge in Rodney Bay Village andRazmataz Tandori in Rodney Bay


Shopping: 10% off at Sea Island Cotton Shop,Bagshaws and Drop Anchor


Jewelers: 10% off at Diamonds International,Columbian Emeralds and Harry Edwards Jewelers


Car Rental: 15% off at Avis Rent A Car


Activites: 15% off at Seaspray Cruises, 20% off Eastern Caribbean Diving and Lucianstyle Segway Tours.

Cafe Ole
This European style coffee shop commands a picturesque view of Rodney Bay Marina.  Café Ole is a friendly place full of the aroma of roasted coffee beans and freshly baked bread.  Delicious toasted sandwiches and great tasting soups and salads are served all day. Coffee is made fresh and to heavenly perfection and is complimented by buttery French pastries and decadent desserts. Healthy fruit parfai


ts, all natural smoothies and fruit salads are the perfect treat for the health conscious.


The servers are super friendly and attentive and the restaurant is equipped with free Wi-Fi so you can feel free to linger over your laptop while enjoying one of the islands best cappuccinos.  Cafe Ole has the added bonus of an outdoor bar perched right on the water’s edge.  The Boardwalk is buzzing in the late afternoon and early evening when locals and yachters alike swarm in for cocktails at happy hour while they watch the sun set.  Kids play on the wide walkways, parents enjoy an ice cold beer and locals catch up over a drink after a hard day in paradise.

Sustainable Tourism

You have the power to make a huge difference by taking some simple steps. Depending upon
existing practice and scope for improvement, hotels can save up to 25% on water and energy


On Friday, July 12, 2013 the 49th Annual General Meeting of the Saint Lucia Hotel & Tourism Association (SLHTA) was held at the Royal by Rex St. Lucian Hotel under the sponsorship of LIME, Lucelec and CMS world media. The theme for this year’s AGM was “You are the U in Tourism”. This theme was selected as it clearly demonstrates the Association’s belief that tourism is indeed everybody’s business and that partnerships and linkages will foster a greater appreciation of the benefits to be derived as we tackle the global challenges in these trying economic times.
This year’s Annual General Meeting was an election year whereby a new Board of Directors and President were elected for the period 2013 – 2015.

The new make-up of the Saint Lucia Hotel & Tourism Association Board of Directors is as follows:

  • President – Mrs. Karolin Troubetzkoy
  • Executive Vice President – Mr. Noorani Azeez
  • 1st Vice President – Mr. Ross Stevenson
  • 2nd Vice President – Mr. Daniel Belizaire
  • Representative for Large Hotels – Mr. Carl Otto Bevriere
  • Representative for High-End Boutique Hotels and Luxury Villas – Mr. Sanovnik Destang
  • Representative for Small Properties – Ms. Cheryl Skeete
  • Representative for Independent Restaurants and Food & Beverage Suppliers – Mr. Bobo Bergstrom
  • Representative for Airlines, Travel Consultants and Destination Management Companies _ Ms. Erwin Louisy
  • Representative for Ground Transportation, Cruise Sub-Sectors and Tour Service Providers – Mr. David Lumkong
  • Representative for the Yachting and Maritime subsector – Mr. Bob Hathaway
  • Representative for Utility Companies, Statutory Corporations – Mr. Roger Joseph
  • Representative at Large for Banks, Professionals, Educational/ Training Institutions & Other Allied Members – Mr. Andre Alexander
  • Director of Tourism – Mr. Louis Lewis
A successful tradeshow featuring twenty one (21) Companies under the theme, “Linkages in the Tourism Sector” was also organized at the SLHTA’s AGM. This successful and informative tradeshow was hosted in the Mistral Lounge at the Royal by Rex St. Lucian Hotel and was a beneficial opportunity to attract the attention of all invited guests, members and media as participating Companies were given the chance to advertise and showcase their goods and services.

Summer Promotions 2013
Staycation and Summerlicious

Scores of acclaimed hotels and fine restaurants alongside some of the most exciting tours and attractions on Saint Lucia are again preparing to offer their legendary service, warmth and hospitality to an eagerly anticipating local clientele revving to take advantage of the special summer vacation excursion dubbed ‘Staycation.’ The annual summer promotion continues to grow in popularity and for the first time will include spa treatments at some of the island’s leading spa facilities. Staycation 2013 rolled off on July 1 and will run until September 30, 2012.

The Saint Lucia Tourist Board is working assiduously with the many hotels, restaurants and tour operator partners in crafting the various tailored-made packages that offer summer vacation deals exclusively to residents.  Some of the specials include hotel stays starting from US$40 per night per room and discounts on popular tours and attractions. Some incredible all-inclusive deals also form part of the promotion.

The rollout of Staycation coincides with the launch of yet another exciting summer promotion dubbed Summerlicious; a program conceptualized by the St. Lucia Hotel and Tourism Association (SLHTA), designed to expose both locals and visitors alike to the diversity of Saint Lucian cuisine as influenced by Afro, European, French and Caribbean heritage.

Summerlicious features reduced prix fixe lunch and dinner summer menus at some of the finest restaurants island-wide. The promotion features reduced prix fixe (fixed price) lunch and dinner menus and comes to an end on September 30, 2012. Patrons can sample a two course lunch for EC$50-$65 and a three course dinner from EC$95, $125 and $145.

National Tourism Public Speaking
Competition 2013

The Ministry of Tourism, Heritage and Creative Industries every year hosts a National Tourism Public Speaking Competition geared at exposing Secondary School Students to the art of public speaking and also to provide students with opportunities for expressing their overall views and opinions on tourism issues in Saint Lucia.

The competition was held at the conference room of the Royal by Rex Resorts and a total of eight (8) students from three (3) secondary schools participated.  Some of the topics discussed by the students were the Health and Wellness Sector, Agro-Tourism and Multi-Generational Tourism and ideas on how Saint Lucia could be more competitive in the Tourism Market.


The winners of the competition are as follows:

First Place – Renita Shivnauth (Saint Joseph’s Convent)

Second Place Quilee Simeon (Saint Mary’s College)

Third Place Devon Gabriel (Saint Mary’s College).


The following individuals served as judges:

Senator Berthia Parle

Mrs. Onel Sandford-Belle

Mr. Ian Herman

Mr. Cuthbert Didier


The Saint Lucia Hotel and Tourism Association (SLHTA) sponsored the competition’s Tourism Creativity Award and also presented the winner of this award with a complementary tour of various sites and attractions in the Dennery/Mabouya Valley area.  The tour was provided complements of the Dennery/Mabouya Development Foundation.  The SLHTA congratulates the winners and other participants in this year’s Tourism Public Speaking Competition.

Saint L ucia Honeymoon Destination 

#1 Caribbean / #4 Worldwide


Saint Lucia Continues to top the ranks as the most sort after destination for honeymooners.  St Lucia has earned itself a #4 spot in the world and remaining the #1 honeymoon hub in the Caribbean.

 According to Brides Magazine; JADE MOUNTAIN St Lucia is more than sexy, “sexy doesn’t even begin to describe this place: All 29 lavish open-air suites are ‘missing’ fourth walls, making the view of the sea and the piton mountains that much more seductive.  Seriously, why bother leaving the room when you’ve got a butler, plus an infinity pool or a jacuzzi a few steps from your four-poster bed?”

Indeed, this 238 square mile simply beautiful island in one to reckon with!!  From our lush green vegetation, to our majestic piton, Drive-in volcano and our friendly and welcoming people.

SLHTA Staff Profile

**Mr. Julius Hollenseide**


Since joining the Accela team seven years ago, Julius has not only grown from cameraman to videographer and editor he has demonstrated a true passion for his craft that is noticeable in any of the high-profile projects on which he played a vital role. He is the man behind the camera and spearheading the editing on some of Accela’s most award-winning and exciting work, from the recent LIME 50 Dynamic Dads television, to The Big Start Show to the ADDY AWARD WINNING Banana Industry Trust PSAs and the very successful Saint Lucia’s Tourism Awareness Program.


Julius is also a renaissance man and avid supporter and contributor to the local performing arts scene through his involvement with Headphunk. He lives and breathes creative expression and is constantly enhancing his skill-set and always eager to dive head-first into a challenge. As he put describes it, his approach is, “(small steps first and have fun doing it)”


Accela Marketing is proud to have Mr. Hollenseide on our team, not only for his insights but his innovative approach to his work. We if his trajectory continues, big things are in store for him, not just in this market but the wider one.

Gros Islet Carnival 2013

The SLHTA, on behalf of the Gros Islet Carnival Organizing Committee, extends their invitation for staff and guests of hotels and restaurants to participate in this year’s Gros Islet Carnival by representing your establishment in a T-Shirt band.  The Carnival is scheduled for 3-4 August 2013 and is expected to be an exciting experience in which guests and staff of your respective properties could partake.


A registration fee of EC $10 per band member is recommended for each participating property.  These funds will be pledged towards a Gros Islet Community Project.

The SLHTA invites a representative from your company to contact Ms. Khrystal Lucien at to confirm your participation and your registration.

United Kingdom
Travel to

United Kingdom

Quick booking process

Talk to an expert