The Week at the SLHTA, April 5th, 2013

Friday, April 05, 2013
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In This Edition
Rodney Bay Boardwalk
Treasure Bay Casino
Cotton Bay Village Summer Special
State of Economy
St. Lucia Voted #6 & #8
UK Travel and Media Partners
UK Fashion Designer
Education and Public Awareness for Tourism
CHTA Searches for CEO
Intellectual Property Workshop

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Romance Highlight
On the Boardwalk at Rodney Bay
Whether you enjoy an early morning breakfast or a beverage during sunset, sitting anywhere along the boardwalk in the Rodney Bay Marina will evoke a romantic vibe between you and your honey. You can’t help but feel relaxed sitting near the water and watching the boats drift into port. And during sunset, there is often live music to further set the mood.

Free Listings Still Available on Caribbean Travel
As reported last month, the newCaribbeanTravel.comwebsite has launched successfully and for those members that have included their information on the website we hope you are seeing an increase in traffic. There is still the opportunity for Caribbean hotels, attractions and restaurants to upload their information onto the website. All CHTA member hotels are entitled to list their property at no charge. This is not just a text listing, it includes up to 10 pictures, videos, your social media links and “Specials”. Log on to their Information Gateway by clicking here, to create your user name and password and follow the instructions.


If you are a consumer-facing tourism provider such as an attraction or restaurant, and either a CHTA member and/or a member of your local hotel association, you are also entitled to a free listing and can load your data via the same link.

Treasure Bay Casino
Bored?? Then make a stop at Treasure Bay Casino in the Baywalk Mall.


Next and every Thursday, TBC hosts an all-day happy hour, called ‘Thirsty Thursday’. All drinks and cocktails are half-price. Draught Piton and Heineken are only EC$3.00. It is no doubt, the liveliest day of the week; a favored after-work hang out spot on the Rodney Bay strip.


On Fridays (TGIF Entertainment), TBC have the very best local musicians performing live on stage from 9pm. The featured band for today is, Legal 4.


Treasure Bay Casino, a Different Kind of Play

Cotton Bay Village Summer Special
Cotton Bay Village St. Lucia Beach Resort and Spa offers one of the best family vacation experiences in St. Lucia. Our full-service beach front resort offers luxurious villas for families and friends looking for the perfect getaway for a Caribbean vacation. Enjoy a One, Two, three and four Bedroom Villa. You will enjoy consistent level of quality service and a product at an exceptional value.


You will receive,daily Breakfast,daily Lunch,free WIFI and kids under 5 years eat for free.


Terms and Conditions include, reservations byOctober 31, 2013, applied for travel now through October 31, 2013, must book 3 nights or more and is subjected to 18% tax and service charge.

Dear Members,
The Saint Lucia Hotel & Tourism Association (SLHTA) would like to re-invite you to a presentation on the“State of the Economy”presented by Dr. Reginald Darius, Permanent Secretary, Ministry of Finance, Economic Affairs and Social Security. This presentation will be held at the Ixora Conference Room at the Bay Gardens Inn on Monday, April 8th, 2013 at 11:00 a.m. The key areas that will be focused on are: V.A.T. Collections, Corporate Taxation, Government Revenue Streams, Expenditure Streams, Status of the Private Sector.


Please confirm your attendance with Ms.Veronica Swanson no later than Friday April 5th 2013.

St. Lucia Voted #6

Rated at 91% for Scenery and 85% for Friendliness and Lodging, Saint Lucia has been ranked #6 in the most recent Readers Choice Awards conducted by Conde Naste Traveler Top 10 Islands in the Caribbean and Atlantic.

This is by no means an effortless task yielding from the exceptional work from our Saint Lucia Tourist Board, Destination Management Companies and all Accommodation Establishments. This further cements our positions in the marketplace as a choice destination.

An awe-inspired reader commented that, “
St. Lucia truly is a beautiful island with diverse scenery, from rain-forests to beaches. Whether it’s the black-sand beaches, the gorgeous tropical flowers, or even the sweet smell of mangoes in the air that gets you, Saint Lucia will soon have a fond place in your heart.”
For the complete list, visit here.

St. Lucia Shines Again

In the most recent Travelers’ Choice hosted by TripAdvisor for Top 10 Islands in the Caribbean, Saint Lucia is ranked at #8.

Coming from the hype of the previous article, this boost in affirmative recognition by visitors themselves emphasizes the stellar contribution by our Saint Lucia Tourist Board, Destination Management Companies and all Hoteliers on the island.

TripAdvisor has even proclaimed Saint Lucia to having spa options, by either booking a treatment from any of the luxury spas on island, or simply and most exotically, visiting the Sulphur Springs and treating yourself to a therapeutic mud or mineral bath.


For the complete list, visit here.

St. Lucia Recognizes UK Travel Agents and Media Partners 

The stellar efforts of scores of travel partners and the role of the media in ensuring that Saint Lucia remains ‘top of mind’ in the British marketplace has again been underscored and recognized by the Saint Lucia Tourist Board. The recognition came as part of the 20th Industry Awards Ceremony, held in conjunction with observances commemorating March as ‘Saint Lucia Month’ over in the UK. No other tourism authority in the United Kingdom has a longer running industry awards programme.

Over 13 awards in varying categories were given out including Best Saint Lucia Travel Writer 2012, Best Website Featuring Saint Lucia 2012, Tour Operator with the Best Representation of Saint Lucia in their Brochure 2012 and Tour Operator with the largest growth in key segments such as weddings, family holidays and group travel.

“Saint Lucia has been our top selling Eastern Caribbean Island for several years and this is reflective of the continued good work that the Tourist Board does, together with the strong relationships that we have with our Saint Lucian hoteliers. We are confident that with the tourist board’s new initiatives for “Simply Beautiful” we will continue to see growth to this destination following our joint plans for marketing, training and familiarization trips,” says Lesley Rollo – Managing Director of Hayes & Jarvis and Thomson Tailormade.

Tourism Minister Lorne Theophilus who participated in the award ceremony, lauded the efforts of the UK based travel partners, saying that their dedication and hard work had resulted in well over 75,000 visitors from that market gracing Saint Lucia’s shores. “Your unwavering commitment to our destination in 2012 allowed us to record a 4% increase in UK arrivals over 2011 which represented 25% of total arrivals for Saint Lucia,” said Theophilus.

Bay Gardens Becomes Home to Top UK Fashion Designer

Enthusiast’s country-wide recently gathered for Saint Lucia’s Caribbean Collections Fashion Week. Among the prestigious list of Fashion Designer’s displaying their collections was none other than London’s very own Romero Bryan, known for having dressed such celebrities as Alek Wek, Cameron Diaz and Kelly Rowland.

After a memorable accommodation experience at last year’s Fashion Week, Romero was adamant about staying with Bay Gardens Beach Resort & Spa for his second time around. “I love the views, the beach and the warm and friendly customer service,” Said Romero “I get a whole new feeling here. It’s lovely. It makes me feel at home.”

Since his initial visit in 2012, Romero has grown to become a part of the Bay Gardens family, “We love having Romero stay with us. I believe he is easily one of the top five most influential black men in the UK. With his energy and his drive, he is going to go to big places.” said Senator Berthia Parle, General Manager of the Bay Gardens Beach Resort & Spa, “Romero has become, not just a returning guest, but also a great life-long friend.”

When asked about his plans to return to Bay Gardens Beach Resort & Spa next year, Romero quickly interjected, “Next year? I’m already thinking about returning for Jazz. I want to come for vacation.”

SLHTA’s Cricket-o-Rama

The Saint Lucia Hotel and Tourism Association (SLHTA) is currently preparing for a huge Cricket-O-Rama to take place on Sunday 14th April at the Marigot Secondary School Court.  This year, a record of 15 establishments will be participating in our Sporting Activities to be the ultimate SLHTA champion.


Participating resorts include: Bay Gardens Resorts, Coconut Bay Beach Resort, Goddard Group of Companie,s Jade Mountain,The Landings St Lucia, LUCELEC, Marigot Beach Club, Sandals Grande, Sandals La Toc, Smugglers Cove Resort, Soufriere Hotwire Rides, St James Club Morgan Bay, Sugar Beach A Viceroy Resort,Sun Swept Resorts and Windjammer Landings Villa Beach Resort.

The games are scheduled to start at 9am and are expected to run right through the day.  Musical entertainment and a bar will be available throughout the day for patrons.  The SLHTA invites all to come out in large numbers and be part of the excitement and fun.  This fun filled day promises to be one to remember.

Ministry of Tourism Hosts Education and Public Awareness Competition

As part of its Tourism Awareness mandate, The Ministry of Tourism, Heritage and Creative Industries is once again embarking on its tourism awareness and education initiatives, the aim of which is to provide students with opportunities for expressing their overall views and opinions on Saint Lucia’s vital tourism industry. The following competitions allow for an understanding of the industry on various levels. The Ministry has therefore extended an invitation to all schools to participate, depending on the appropriate criteria.

National Tourism Public Speaking Competition, scheduled for June 19, 2013. The main aim of the competition is to provide a platform where students are able to clearly articulate their personal opinions on various tourism related topics as well as provide innovative and creative ideas on the way forward for the industry. The winner of the competition serves in the capacity of Junior Minister for Tourism 2013-2014 and will ultimately represent Saint Lucia at the 2013 Caribbean Tourism Organization (CTO) Youth Congress.

2013 Florida Caribbean Cruise Association (FCCA) Foundation Children’s Environmental Poster Competition.The competition is intended to promote and stimulate environmental awareness among students and effectively educate younger generations on the importance of environmental protection.

2013 Yachting Essay and Poster Competition. This latest initiative of the Ministry of Tourism is geared towards promoting an understanding of the Yachting Industry’s contribution to Saint Lucia’s tourism industry.

The Ministry would like to impress upon the various educational institutions the importance of capitalizing on opportunities such as these. Notwithstanding the fact that there are attractive prizes to be won by participating students and schools, initiatives such as these promote independent thinking, creativity and a sense of achievement.

CHTA Searches for New CEO

The Caribbean Hotel and Tourism Association (CHTA) is seeking a qualified candidate to fill the organization’s top position of Chief Executive Officer (CEO), with responsibilities for the overall operation of the Association.

CHTA is a Federation of National Hotel Associations (NHA) across the Caribbean Region. The CEO will direct the development and execute plans to include support of the member National Hotel Associations and its Allied Members, membership development and support, advocacy programs, regional marketing, internal and external communications and public relations, events management, liaison with other tour and travel industry associations, maintenance of sound fiscal policies and revenue generation streams.

For further information about the position, desired qualifications, skills possessed and the detailed job description, click here. Responses will be kept confidential and should be submitted by email to: Search Committee at no later than April 5, 2013.

Intellectual Property Workshop

The Trade and Export Promotion Agency in collaboration with the Saint Lucia Coalition of Services Industries (SLCSI), is pleased to introduce an intensive, commercially focused and hands-on one day workshop on the fundamental concepts and uses of Intellectual Property. The workshop will address the subjects of IP, patent and trademark, with special concentration on exports. The workshop will be hosted at Coco Resorts on Monday 15 and Tuesday 16 April, 2013 for the Service and Manufacturing Sector respectively from 9:00am-5:00pm

This workshop is primarily geared toward 1) Manufacturers: agro processing, construction and home accessories, spa and body products, liqueurs and beverages; and 2) Service Providers: Music producers and songwriters, film providers, publishers, architecture and engineering, Information Technology and Telecommunication (ITC) providers, fashion, apparel and accessories, Legal fraternity and practitioners.

The SLHTA encourages its member to partake in this educational workshop as it is sure to enhance your business and differentiate you from your competitors.
For more information on this workshop and what it is about, how your business will benefit from the knowledge acquired, brief information on the facilitators and the registration form, please contact Ms. Zina Zita Haynes or 452-5978, or
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