The Week At SLHTA, January 18th, 2013

Friday, January 18, 2013
In This Edition
“Top 25” Mentions
Island Highlight
Quality Management Systems
2013 Marketing Meeting
Laders’s Great Escape to Romance in the Tropics
World ARC
Expression of Interest
Brunch at Tiffany’s
Join Our Mailing List
Connect o Us

Like us on FacebookLIKE Us
Follow us on TwitterFollow Us
Quick Links…

TripAdvisor “Top 25” Mentions
TripAdvisor one of the world’s largest travel sites has completed their Travelers’ Choice Top 25 Lists. With much pride, three of our Saint Lucian Resorts have been listed in different categories, thus starting our award winning year in great spirits.


Our refreshing and awe-inspiring Jade Mountain raked number 9 on the Top 25 Luxury Hotel in the Caribbean and also number 19 on the Top 25 Small Hotels in the Caribbean. Mrs. Karolin Trobetzkoy is pleased with these noteworthy mentions and thanks her dedicated staff and management for their continued support.

Island Highlight
Become fully immersed in Saint Lucia by cruising with an all-terrain-vehicle (ATV) along peaceful forest roads en route to the beach. Located at Davie Estate Ltd. riders can sample fresh fruit right from the tree and see first hand how it is cultivated. Paradise ATV tours are located in Micoud towards the south eastern portion of Saint Lucia. For more information visit ATV St. Lucia

Caribbean Hotel & Resort Investment Summit
Invest Saint Lucia will be participating in the Caribbean Hotel & Resort Investment Summit (CHRIS) in Miami, Florida from May 6 -7th 2013. The CHRIS represents a wonderful opportunity for members of the Saint Lucia Hotel and Tourism Association to interact directly with many potential investors at one location, in one sitting.


For more information and the Sponsorship Brochure which provides more information about the conference, please contact Ms. Zina Zita Haynes or 452-5978/ 453-1811.  Invest Saint Lucia would be most grateful for an indication, at the soonest, as to whether any business would be interested in taking part.

Quality Management Systems Course
Ministry of Commerce, Business Development, Investment and Consumer Affairs in collaboration with Small Enterprise Development Unit is introducing a much needed Quality Management Systems Course. This course is to serve the purpose of increasing micro and small business person’s awareness and applicability of quality management practices, thereby enabling them to make strategically informed business decisions. To the end of the programme each participant is expected to be able to implement key quality control and assurance techniques in their business and have developed an action plan for monitoring of these activities.


The course can be design to suit and focus on a specific industry need. For more information please contact Ms. Zina Zita Haynes or 452-5978 or 453-1811. The Saint Lucia Hotel and Tourism Association (SLHTA) encourages all our members to take advantage of such a course, as it is an avenue to increase productivity and effective management skills.

East Winds Inn #4 In The Caribbean

A little known gem on the island of Saint Lucia has beaten out the much more well-known properties and is proud of its accomplishment.

The intimate and quintessential East Winds Inn ranked number 4 on the TripAdvisor Travelers’ Choice Top 25 Hotels in the Caribbean.

General Manager, Gareth Leach stated “This is a fantastic achievement all down to our wonderful staff, they made it possible, everyone of them contributed, I’m very proud of my colleagues, all 82 of them!”

2013 Market Meeting

On Wednesday, January 16, 2013 the Saint Lucia Tourist Board (SLTB) in collaboration with the Saint Lucia Hotel and Tourism Association (SLHTA) held their 2013 Marketing Meeting for the 2013-2014 fiscal year.  The gathering consisted of Hotel Managers and Marketing Representatives from hotels and resorts in Saint Lucia.

Chairman of the SLTB, Mr. Mathew Beaubrun, encouraged active participation between the allied members and hoteliers, to be able to move forward as a unit. He also stated that constructive criticism is needed to be provided to the organization, only then could urgent matters affecting sectors be addressed effectively.

Director of Tourism, Mr. Louis Lewis reviewed the 2012 recorded figures for destination arrivals, airlift capacity, cruise ship passengers and expenditure. Although it is clear that figures from major markets have decreased as well as airlift capacity, Mr. Lewis remains optimistic that 2013 will be a better tourism year as a 4% increase has been project. This projected increase is mainly because of a new airline deal from a major source market to be announced soon.

The anticipated 2013-2014 Marketing Strategy was finally revealed by VP of Marketing and Sales, Ms. Nerdin St. Rose. Ms. St. Rose presented the 2013 Flight Schedule,Marketing Objectives which included increase visitor arrival to the destination, new market exploration, conversion of cruise passengers into stay-over and improve working relationship with stakeholders;Overview of Markets – geographical and segments; theirSWOT AnalysisCompetitive Analysis; means ofAchieving Our Objectives and Preview of the New Marketing Campaign and Tagline, which will be officially released at the Caribbean Hotel and Tourism Association’s Marketplace in Bahamas this weekend.

The SLTB’s presentation will be circulated to the entire membership as soon as possible.

Ladera’s Great Escape to
Romance in the Tropics
Everyone is looking for a Great Escape to the tropics in winter, which is why award-winning Ladera Resort on St. Lucia is offering the Great Escape package. For sun-starved and time-starved visitors, this three night getaway offers the most tropical bang for a short vacation. Add in all meals, most beverages, and a Swedish massage and your stay at luxurious Ladera, high above the Caribbean, is the island fix that everyone needs at this time of year. Thanks to non-stop flights to St. Lucia on American Airlines, Delta Airlines, Jet Blue and US Airways, getting away to the tropics is a fast break indeed.

If you can manage to slip away for two extra tropical nights with your romantic partner in hand, then the five-night Romance in the Tropics package is the ideal way to warm up anyone’s wintry heart. The welcome bottle of champagne upon arrival, the daily breakfast and dinner, a sunset cruise and two spa treatments per person are bound to rekindle the sparks. As for the keepsake Ladera bathrobes, they’re to remind you of your tropical tryst long after you’ve returned to winter up north.

Please email Reservation at Ladera for more information and to book your next island getaway.

World ARC on Course for St. Lucia Finish in April

In January the some 90 crew members taking part in the 2012/2013 World ARC began the final ocean leg of their round the world odyssey. The crews, representing 14 different nationalities are taking part in the World ARC sailing rally which left Saint Lucia in January 2012 and will return to the island in April this year.

During this 15 month east to west circumnavigation the crews have transited the Panama Canal and crossed the Pacific and Indian oceans, visiting such wonderful places as the Galapagos Islands, Tahiti, Tonga, Fiji, Vanuatu, Australia, Bali, Mauritius and La Reunion.

To date, 42 yachts have signed up for the next edition of the World ARC which starts in January 2014, from Saint Lucia.  From 2014 onwards, the rally will become an annual event, with a start in Saint Lucia every January and Australia every August.  This means that boats can sail a half rally, take time out to cruise further, and then re-join the next edition of the rally.

Following the classic trade wind route, the World ARC itinerary offers a mix of cruising in company and free time to explore, attracting a wide range of sailing adventurers to share the experience of a lifetime.

Like its counterpart activity the ARC, World ARC also presents significant economic benefits for Saint Lucia as the island plays host to the scores of mariners and their families.

Expression of Interest to Manage or Jointly Own the Cabrits Resort Hotel and Spa in Dominica

The Government of the Commonwealth of Dominica is seeking expressions of interest from appropriately skilled hotel managers/or owners to manage or jointly own the Cabrits Resort Hotel and Spa , situated near Purple Turtle Beach, on the north shoreline of Prince Rupert Bay, Portsmouth, Dominica. The Prince Rupert Bay is a natural anchorage popular with the Caribbean yachting community. The Hotel is currently under construction and is being built by the Government of Dominica in partnership with the Government of Morocco.

The Government of Dominica hereby invites local and foreign or multinational companies with demonstrated financial capability and experience in managing and operating resort hotels to submit written Expressions of Interest (EOI) for the management of Cabrits Hotel and Spa.

The Applicants must have a proven experience operating and maintaining at least one 4-star and above category hotel of a minimum of 70 rooms for 5 years, must show and prove its access to credit facilities and credentials with at least one internationally recognized bank.

The deadline for receipt of Expression of Interest is before 16:00 hours on February 25, 2013. Please contact the Saint Lucia Hotel and Tourism Association or 452-5878/ 453-1811 for the full list of details and the EOI.

United Kingdom
Travel to

United Kingdom

Quick booking process

Talk to an expert