Meet the Team

Kirk Elliott

Kirk Elliott is a Social Entrepreneur/Photographer who is passionate about the development of systems and methodologies that seek to ensure the economic benefits of tourism redound to the broadest cross-section of society. With over 25 years of experience in the hospitality industry Kirk has garnered a wealth of knowledge in both customer service as well as customer satisfaction which he deploys towards delivering excellence beyond client expectation.

In recent years Kirk has developed a special interest in sustainable community based tourism. He currently mentors a small community of descendants of Saint Lucia’s original Freedom Fighters intent on developing a sustainable community based tourism product that becomes an International Benchmark of Sustainable Community Based Tourism within a UNESCO World Heritage Site.

Kirk holds a Bachelor of Science degree in Geology and Chemistry from the University of the West Indies (UWI), Mona, Jamaica. Kirk also holds Certification in NGO Profession Management from the University of the West Indies Open Campus, Certification in Sustainable Tourism in Small Island Developing States from the Hamburg University of Applied Science and he is also a Certified National Geographic Educator.

Kirk is the creator of the St Lucia Photo Tour, a niche tourism product that immerses vacationers in the culture and history of Saint Lucia through the medium of photography. His Photo Tour was inducted into the TripAdvisor Hall of Fame in 2019 and as of this writing is ranked as the #1 Outdoor Activity in Castries on TripAdvisor and as one of the top 5 photo tours in the Caribbean.

Kirk’s photography has been featured in The New York Times, Newsweek Magazine, Sandals Resorts, The Government of Saint Lucia, Office of the Governor General of Saint Lucia, the Caribbean Development Bank (CDB), NBC News, Time, The Guardian, Getty Images and the Organisation of Eastern Caribbean States (OECS), among others