SLHTA La Belle Helene Returns in November

Saint Lucia’s signature La Belle Helene magazine will by November of this year reclaim its presence in SLHTA   member-hotel rooms, tourist areas and ports of entry across the country.

This comes following a landmark agreement between the Saint Lucia Hotel and Tourism Association (SLHTA) and the PPI Publishing Group that will see the publication of the magazine over the next three years. The Group will also serve as the La Belle Helene’s exclusive publisher throughout this period.

Over the years La Belle has developed into a go-to guide for tourists seeking information about Saint  Lucia, its festivals, activities, historical sights, people and culture. It was first published in 2007 and is a high-end periodical that also serves as a guest companion and souvenir of Saint Lucia.

The magazine offers insight into health and beauty, promotes the island as a premier wedding destination, and underlines its duty free shopping offerings and experience. It also cites the breath-taking variety of luxury included stay over options ranging from 5-Star hotels to real estate acquiring options.

With the diversity of over 200 tourism partners working with the SLHTA, the magazine also offers an ideal outlet for these stakeholders to highlight their unique products and services in a manner that superbly meshes the overall offerings of the tourism product called ‘Saint Lucia’.

President of the SLHTA Ms. Karolin Troubetzkoy said, “We are excited by the fresh ideas and rich experience PPI Publishing brings to the publication and look forward to maximizing the its potential.”

SLHTA Executive Vice President Noorani Azeez pointed out that the revenues derived from the publication will go directly towards programs and services targeting Association members. “That is key because it creates a revenue stream for the SLHTA that allows it to honour its obligation to produce and execute developmental programs and services for its membership,” Azeez said.

According to PPI Publishing Group, the magazine will debut with a brand-new design. “We’re very much looking forward to publishing this luxury travel magazine and bringing the publication to the next level,” said Bill Panoff, President and CEO of PPI Group. “Saint Lucia is an amazing destination that will provide endless editorial content and stunning photography for the readers of La Belle Helene.”

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