Saint Lucia Tourism Authority & Hyatt Inclusive Collection properties in St. Lucia, Zoëtry Marigot Bay and Secrets St. Lucia Resort & Spa merges international brand campaigns “Time Here Is Worth More” & “Come to your senses”

The Saint Lucia Tourism Authority’s immersive “Come to Your Senses” campaign has seamlessly merged with Hyatt Inclusive Collection’s global brand campaign, “Time Here Is Worth More,” creating a powerful narrative that celebrates intentional travel, meaningful moments, and deeper connections to destination and self. This collaborative alignment brings Saint Lucia’s sensory-rich experiences to life while reinforcing Hyatt Inclusive Collection’s belief that time is the most valuable luxury of all. Together, the campaigns invite travelers to slow down, be present, and fully immerse themselves in moments that matter most.

At the heart of this initiative is a newly released Holiday video featuring an interview with Alisteer Nelson, Director of Sales and Marketing-Secrets St. Lucia, Ernie George + Racquel John of the St. Lucia Tourism Authority (SLTA) during the 2025 SLTA destination re-cap webinar”. The video highlights the alignment between the Saint Lucia Tourism Authority’s “Come to Your Senses” campaign and Hyatt Inclusive Collection’s “Time Here Is Worth More” campaign, showcasing how Hyatt Inclusive Collection properties in St. Lucia, Zoëtry Marigot Bay and Secrets St. Lucia Resort & Spa support intentional travel, authentic experiences, and meaningful use of time on island.

Hyatt’s “Time Here Is Worth More” tagline underscores the philosophy behind its all-inclusive resorts: thoughtfully curated experiences that prioritize connection over consumption. From wellness and local immersion to uninterrupted moments of connection, the campaign highlights how guests can truly savor time with loved ones free from distractions and filled with intention.

In parallel, the Saint Lucia Tourism Authority’s “Come to Your Senses” campaign invites travelers to awaken their soul through the island’s natural beauty, vibrant culture, and romantic energy. From hiking the iconic Pitons and soaking in volcanic mud baths to exploring lush rainforests and savoring unforgettable sunsets, the campaign celebrates Saint Lucia as a destination that engages sight, sound, taste, touch, and feeling.

These initiatives are further strengthened by Saint Lucia’s recent international recognition, having been awarded World’s Leading Honeymoon Destination and Caribbean’s Leading Destination, reinforcing the island’s position as a premier choice for romance, relaxation, and transformative travel experiences. The island has also been named Best Caribbean destination by US News and World Report.

Driving this collaboration forward is Alisteer Nelson, Director of Sales and Marketing, who has boldly placed himself at the forefront of the brand’s storytelling and destination marketing. His leadership reflects a commitment to evolving how Saint Lucia is presented to the world through collaboration while Keisia Bernard, Social Media Manager is amplifying the message across digital platforms through intentional storytelling and real-time engagement.

Together, the Saint Lucia Tourism Authority and Hyatt Inclusive Collection St. Lucia, Zoëtry Marigot Bay and Secrets St. Lucia Resort & Spa have created more than a campaign they’ve crafted a shared vision that invites travelers to feel more, connect deeper, and rediscover the value of time well spent.

Because in Saint Lucia, when you come to your senses, you realize that time here is truly worth more.

View our official video here
Explore Hyatt’s Time Here Is Worth More campaign here