CARIBBEAN DEVELOPMENT BANK SUPPORTS CARIBBEAN TOURISM ORGANIZATION’S SERVICE AND BUSINESS EXCELLENCE PROGRAMME
The Caribbean Tourism Organization (CTO)’s continued efforts at promoting service and business excellence in the region’s tourism and hospitality sector has received a financial boost from the regional financial institution that focuses on harmonious economic growth and development in the Caribbean.
The Caribbean Development Bank (CDB), through its Caribbean Technological Consultancy Services (CTCS) Network is providing US$223,312 in support of the two key components of the Hospitality Assured (HA) Caribbean certification programme managed by the CTO as part of its product development and service quality thrust.
The funds will be used to engage business advisors and assessors to help strengthen the business performance and overall competitiveness of tourism-related micro, small and medium-sized enterprises (MSMEs) in ten CDB borrowing member countries through the HA programme.
“Our region needs to boost its reputation for service and business excellence and pay attention to the overall visitor experience. The Hospitality Assured framework provides the tool to drive this effort,” said Bonita Morgan, the CTO’s director of resource mobilization and development, and the CTO official with overall responsibility for the HA programme.
“We are thankful to the CDB, through the CTCS Network, for supporting this effort to help Caribbean tourism businesses shore up their competitiveness.”
“For several Caribbean economies, tourism is an engine of growth, and MSMEs have the potential to make significant contributions to the sector. CDB is pleased to be supporting CTO in delivering the HA Caribbean certification programme, and deeply value the role it plays in helping regional MSMEs deliver an even higher quality product and experience in an increasingly competitive global tourism market,” said Darran Newman, acting division chief, technical cooperation division, CDB.
Over the next year 30 businesses in the ten countries – Anguilla, Belize, the British Virgin Islands, Guyana, Jamaica, Montserrat, Saint Lucia, St. Kitts & Nevis, St. Vincent & the Grenadines, and Turks & Caicos Islands will receive technical assistance as well as assessment services through the CDB funding.
The regional lending institution’s support for HA dates back to 2014 when, through the United Kingdom Department for International Development’s Caribbean Aid for Trade and Regional Integration Trust Fund, managed by the Bank, it provided funding support for six businesses in Grenada to participate in the certification programme.
Last year, CDB, through the CTCS network, provided financial support to conduct a week-long business advisors training workshop organized by the CTO to equip 15 business advisors to provide technical assistance to tourism-related businesses participating in the HA certification programme.
CTCS is managed within CDB’s Technical Cooperation Division and operated in cooperation with regional and national institutions, laboratories, industrial enterprises, and consultants. It comprises a network of institutions and experts, and has as its primary aim, transferring knowledge, skills and technology to improve managerial and operational efficiency and competitiveness of MSMEs through the provision of technical assistance.
Hospitality Assured is a certification programme promoting service and business excellence in tourism and hospitality companies. It is owned by the Institute of Hospitality in the United Kingdom, and managed by the Caribbean Tourism Organization in the region.