A'ila Resorts Saint Lucia Vacancy: B2B & Commercial Sales Executive

WE ARE HIRING

B2B & Commercial Sales Executive

A’ila Resorts | Saint Lucia

Department: Sales & Marketing
Reports to: Sales & Revenue Manager
Location: Saint Lucia

About A’ila Resorts

A’ila Resorts is an emerging hospitality and lifestyle destination in Saint Lucia, bringing together luxury residences, boutique resort experiences, gastronomy, beach lifestyle, and holistic wellbeing.

Our growing portfolio includes A’ila Palm Resort ; BlueZone Club Residences, A’ila Beach Club, Turquoise Mediterranean Restaurant, and TheLifeCo Holistic Wellbeing Center, with exciting new resort developments on the horizon. As we expand our commercial presence in Saint Lucia and international markets, we are seeking a motivated, commercially minded B2B & Commercial Sales Executive to help develop new business opportunities and establish long-term strategic partnerships.

The Role

This is a proactive, business development-driven sales position focused on generating new revenue, expanding our B2B network, and building commercially valuable relationships.

The successful candidate will be expected to actively identify opportunities, approach prospective clients, negotiate within approved commercial guidelines, and convert business leads into confirmed revenue.

Key Responsibilities

B2B Sales & Business Development

Identify, approach, and develop relationships with travel agencies, tour operators, DMCs, wholesalers, and tourism partners.
Generate new corporate accounts and commercial business opportunities.
Develop partnerships with local businesses, organizations, event planners, and service providers.
Conduct proactive sales calls, client meetings, presentations, and property inspections.
Build and manage a qualified sales pipeline from initial contact through conversion.
Maintain and grow existing business accounts while identifying opportunities for repeat business.

Commercial Sales & Revenue Generation

Generate accommodation, group, corporate, event, and ancillary revenue.
Promote commercial opportunities across A’ila Resorts’ hospitality portfolio.
Prepare commercial proposals, corporate offers, group quotations, and partnership presentations.
Negotiate within approved pricing, commission, and contractual guidelines.
Identify opportunities for cross-selling resort facilities, dining, beach club experiences, and wellness services.
Achieve assigned sales activity, business development, and revenue targets.

Market Development & Partnerships

Identify new business segments and distribution opportunities in local and international markets.
Support the expansion of A’ila Resorts’ presence in key source markets.
Develop relationships with tourism organizations, travel professionals, corporate decision-makers, and industry stakeholders.
Represent A’ila Resorts at networking events, trade activities, and business meetings.
Monitor competitor activity, market trends, and emerging commercial opportunities.

Sales Pipeline & Performance

Maintain accurate records of leads, prospects, partner accounts, and commercial opportunities.
Conduct structured follow-ups and move qualified prospects toward conversion.
Prepare weekly sales activity and pipeline reports.
Track sales performance against agreed targets.
Provide market feedback and commercial recommendations to management.
Coordinate the handover of confirmed business to the reservations and operational teams.

What We Are Looking For

Proven experience in B2B sales, business development, corporate sales, hospitality sales, or commercial account management.
Demonstrated ability to generate new business rather than relying solely on incoming inquiries.
Strong prospecting, negotiation, presentation, and relationship-building skills.
A proactive, results-oriented approach with the confidence to approach potential business partners independently.
Excellent spoken and written English.
Strong organizational skills and the ability to manage multiple business opportunities simultaneously.
Proficiency in Microsoft Office, particularly Excel, and experience with CRM or sales tracking systems.
Good understanding of Saint Lucia’s business and tourism environment.
Ability to work independently while collaborating with sales, marketing, and operational teams.

Preferred Qualifications

Existing professional connections within Saint Lucia’s tourism, hospitality, corporate, or events sectors.
Experience working with travel agencies, tour operators, DMCs, or international hospitality partners.
Experience in group sales, corporate contracts, MICE, weddings, or destination events.
Knowledge of commercial pricing, commission structures, and distribution partnerships.
Experience developing new accounts or launching products into new markets.

What Success Looks Like

Performance will be evaluated through measurable commercial results, including:

New qualified B2B accounts and active partnerships.
Revenue generated from new and existing commercial accounts.
New corporate, group, and event business secured.
Sales pipeline development and conversion.
Consistent prospecting, client meetings, and follow-up activity.
Growth in repeat business and partner-generated revenue.

Why Join A’ila Resorts?

Join an expanding hospitality brand at an exciting stage of development, with opportunities to contribute directly to commercial growth, develop meaningful industry relationships, and help shape the future of A’ila Resorts in Saint Lucia and beyond.

We are looking for someone who does more than maintain accounts — someone who opens doors, creates opportunities, builds partnerships, and delivers results.

How to Apply

Interested candidates are invited to submit their CV and a brief cover letter to careers@ailaresorts.com highlighting their B2B sales experience, business development achievements, and relevant industry connections.

Position: B2B & Commercial Sales Executive