Karolin Troubetzkoy is the Executive Director, Marketing and Operations of Anse Chastanet and Jade Mountain Resorts in Soufriere, Saint Lucia. She has been spearheading the marketing and day to day operations of these award winning resorts since 1986, with Jade Mountain Resort opened in 2006.
From 1984 – 1986, Mrs Troubetzkoy worked with Spice Travel in Saint Lucia and also, served as a consultant for the Organization of American States and in that capacity, producing tourism feasibility studies for the tourism marketing of Pigeon Island, the Maria Islands, Sulphur Springs, and also, a marketing brief for the St.Lucia Tourist Board.
From 1984 – 1985, Mrs Troubetzkoy was a consultant for the Organization of American States and in that capacity, produced tourism feasibility studies for the tourism marketing of Pigeon Island, the Maria Islands, Sulphur Springs, and also, a marketing brief for the St.Lucia Tourist Board. In December 2002, the St Lucia Hotel and Tourism Association bestowed on Mrs Troubetzkoy the coveted Crystal Award for services to the hotel industry.
From March 2010 to January 2016, Mrs Troubetzkoy was the President of the Saint Lucia Hotel and Tourism Association (SLHTA). Mrs Troubetzkoy personally oversaw the development of a broad social media platform for the SLHTA including profiles on Twitter, Instagram and Facebook as well as the launch of a variety of websites for SLHTA, including:
www.slhta.com,
www.bookstlucianow.com
www.stluciatef.com
www.destinationsaintlucia.com
www.labellehelene.com
She was instrumental in the successful implementation of a hotel booking engine for SLHTA as well as the launch of a Saint Lucia Tourism Enhancement Fund (a voluntary contribution system of US $2 per visitor per room night), which enjoys a high compliance rate among the Saint Lucia hotels. As of March 2016, Mrs Troubetzkoy has been appointed the chairperson of the Tourism Enhancement Fund.
Mrs Troubetzkoy was a Director of the Saint Lucia Tourist Board and the Chairperson of the Tourist Board Marketing Committee for many years. Mrs. Troubetzkoy has been an active member of the marketing committees of the Saint Lucia Tourist Board for the past 20 years and has been a Saint Lucia Tourist board member from 2007-2009 and again from 2010-2016.
She was the 1st Vice President of the Caribbean Hotel and Tourism Association (CHTA) from 2014-2016 and became CHTA President in January 2016 to June 2018. Mrs Troubetzkoy chaired the CHTA Advocacy Committee for the region from 2012-2014. As of Oct 1, 2014, Mrs Troubetzkoy is the Co-chairperson of CAST (Caribbean Alliance of Sustainable Tourism). In June 2018, Mrs. Troubetzkoy was appointed chairperson of the CHTA Education Foundation. In July 2018, Mrs. Troubetzkoy was elected once again as President of the SLHTA.
She is the Honorary Consul of the Federal Republic of Germany in Saint Lucia and is a citizen of Saint Lucia.
She was the recipient of the Saint Lucia Hotelier of the Year Award in 2006. In 2012, Mrs Troubetzkoy received the prestigious Caribbean Hotelier of the Year Award from the Caribbean Hotel and Tourism Association.
She holds a degree in business administration with majors in both tourism marketing and hotel and restaurant management from the University of Applied Sciences in Munich. She speaks four languages: German, French, English and Italian.
