These underlying principles are the basis for the organization’s vision, strategies, plans, policies and actions and should be actively pursued in the day to day operations of both the Association and its individual members.
♦ Professionalism: We maintain the highest standards of professional ethics and corporate social responsibility within the entire community.
♦ Vigilance: We are alert and sensitive to market and economic trends, impending legislation and public policies relevant to tourism.
♦ Unity of Purpose: We will adopt positions on issues that serve the interests of the members as a whole.
♦ Accountability: We accept individual and collective responsibility for our actions and for the success of the Association